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Young & Associates, a high-tech PR firm, has rolled out an a la carte menu of fixed priced services as past of its latest Web design. I’d like a newsletter, a speaker program and a… Continued

Digital media measurement firm Media Metrix has expanded its reach across another border, this time expanding into the Canadian market. The firm partners with ComQUEST Research to form Media Metrix Canada. (Media Metrix, 212/515-8700, www.mediametrix.com)

A verbal thank you is a good reward for quality work, but respondents to American Express Incentive Services survey would prefer a trip to the destination of their choice. Verbal pats on the back, job… Continued

In a move that failed to topple mountains or seriously affect the alignment of the universe, PRSA members voted by a nearly 4-to-1 margin to increase dues to $225 from $175 at the organization’s annual… Continued

ANAHEIM Calif. – PR is about to get a new shot at glory. Gone are the days of explaining its function to management or having the uninformed confuse it for advertising. The Internet, with its… Continued

As much as you may need journalists, rest assured that they need you too. Testament to this is the constant flow of daily queries from journalists into ProfNet, which connects reporters with the right sources.… Continued

Your Guide To Upcoming Special Issues & Features Computer Technology Review Editorial: A Year in Review for Disc Storage. Review of technology that has emerged during 1999 in storage. Deadline: Nov. 5 Background: The 75,000… Continued

When you’re targeting teens, talk to teens and only to teens. You’ll lose them if you adult down the language to avoid offending or confusing grown-ups. That’s according to Montefiore Medical Center in the Bronx,… Continued

In the era of dotcoms and millionaire 20-year-olds, seemingly everyone is getting rich with a startup. But if you or a potential client is thinking about launching while doing your own PR, here’s a quick… Continued

To reach the more than 300,000 children in Georgia without health insurance, the state’s Department of Medical Assistance launched a PeachCare for Kids campaign last spring that resonated with the working-class family. The campaign appealed… Continued