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HealthQuest Magazine 200 Highpoint Drive, #215 Chalfont, PA 18914 When the surgeon general recently identified the healthcare areas where racial disparities are most prevalent, the news provided exciting hooks for communicators to pitch minority-focused stories.… Continued

November 15-16 IQPC’s Y2K Command Centers conference. Chicago. 800/882-8684, http://www.iqpc.com. November 17 Healthcare PR & Marketing Society’s conference, Using New Technologies to Meet the Needs of Patients and Families. New York. 212/523-7153. November 14-17 Integrated… Continued

Better service and high-quality care are mantras healthcare organizations are increasingly expected to prove. As a result, thousands of hospitals of scrambling to develop innovative programs that achieve high marks from patients and industry watchers.… Continued

Diet management is one of the fastest-growing sectors on the Web. The DietWatch Web site at http://www.dietwatch.com, which recently exceeded 100,000 user mark, is a case in point. Most of this growth has taken place… Continued

The uproar over protecting health and medical information has not gone unnoticed by the Direct Marketing Association (DMA). Its board of directors recently voted to adopt a series of guidelines to restrict marketing use of… Continued

Champagne taste, beer budget isn’t a bad marketing predicament to be in if you’re considering syndicated advertising materials. Given the climate of ever-tightening healthcare marketing budgets, more and more hospitals are finding themselves in the… Continued

If you want to get the honest lowdown from teens about their sexual activity, tobacco and drug use, and diet and exercise, a computer program may be the most effective tool. Kaiser Permanente has developed… Continued

The Win Sometimes first-runner-ups get a chance to take center stage, which is what happened when The MWW Group was selected in September to handle media relations for the 1999 National Conference on Women and… Continued

In the world of public relations, what have we found that our clients – and the public – value most? Creativity? This is important, but not always central to success. Big ideas? Though they are… Continued

Fortune Magazine joins the newsstand collection of magazines focusing on e-business and e-commerce with a new title this May. The magazine, eCompany Unlimited, will launch with an initial rate base of 200,000. The magazine will… Continued