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The uproar over protecting health and medical information has not gone unnoticed by the Direct Marketing Association (DMA). Its board of directors recently voted to adopt a series of guidelines to restrict marketing use of… Continued

Champagne taste, beer budget isn’t a bad marketing predicament to be in if you’re considering syndicated advertising materials. Given the climate of ever-tightening healthcare marketing budgets, more and more hospitals are finding themselves in the… Continued

If you want to get the honest lowdown from teens about their sexual activity, tobacco and drug use, and diet and exercise, a computer program may be the most effective tool. Kaiser Permanente has developed… Continued

The Win Sometimes first-runner-ups get a chance to take center stage, which is what happened when The MWW Group was selected in September to handle media relations for the 1999 National Conference on Women and… Continued

In the world of public relations, what have we found that our clients – and the public – value most? Creativity? This is important, but not always central to success. Big ideas? Though they are… Continued

While there’s no magic bullet outreach technique that motivates health plan members to be more proactive about managing diabetes, an integrated and aggressive patient education approach can achieve impressive results. Last year, when Blue Cross… Continued

Obese African-American women tend to be predisposed to hypertension-induced heart failure, according to a study conducted at the University of North Carolina. This population needs immediate outreach on controlling their hypertension, say the study’s authors.… Continued

Over the next few years there will b a "race for permission" among marketers who are expected to spend $1 billion on previously approved consumer email promotions by 2001, according to a study by IMT… Continued

Small and medium-size companies tend to be unwilling to provide health coverage to their employees because it is too pricey, according to a study by the Kaiser Family Foundation and the American Hospital Association’s Health… Continued

Miami-based PR firm Kreps & Adams has changed its company name to Kreps/DeMaria following Suzanne (Sissy) DeMaria’s promotion to senior vp and partner…Morgan&Myers has formalized a strategic alliance with McGrath/Power Public Relations, a Silicon Valley… Continued