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Media Insight

November 15th, 1999 by

Jump Magazine Weider Publications 21100 Erwin St. Woodland Hills, CA 91367 Jump magazine prides itself on giving young women the whole story about things like sex, school and boys. What differentiates the title from competitive… Continued

PR News Profile

November 15th, 1999 by

Anne Nicholson VP for Fun and Games, Cohn & Wolfe Washington, D.C. TITLE: The benefit of this distinctive title is that it allows me leeway to offer an off-beat, or wild point of view or… Continued

Laying the Groundwork to Manage an Environmental Crisis

November 15th, 1999 by

Although most of the oil is gone from the Alaskan shores of Prince William Sound, an unhealthy pall still lingers over Exxon because of its massive spill a decade ago. But while images of oil-coated… Continued

Job Tracker

November 15th, 1999 by

Account Supervisor and Vice President/Technology Padilla Speer Beardsley Inc./NY Office 950 Third Avenue New York, NY 10022 Our fastest growing practice area needs 2 top level PR pros. Entrepreneurial environ. Candidate w/exp. in business to… Continued

RECOGNIZING HIGH-QUALTIY HEALTHCARE PERFORMERS

November 11th, 1999 by

Better service and high-quality care are mantras healthcare organizations are increasingly expected to prove. As a result, thousands of hospitals of scrambling to develop innovative programs that achieve high marks from patients and industry watchers.… Continued

DIET WEB SITE EXCEEDS 100,000 USERS

November 11th, 1999 by

Diet management is one of the fastest-growing sectors on the Web. The DietWatch Web site at http://www.dietwatch.com, which recently exceeded 100,000 user mark, is a case in point. Most of this growth has taken place… Continued

ASSOCIATION ADOPTS GUIDELINES TO PROTECT HEALTH DATA

November 11th, 1999 by

The uproar over protecting health and medical information has not gone unnoticed by the Direct Marketing Association (DMA). Its board of directors recently voted to adopt a series of guidelines to restrict marketing use of… Continued

TEST DRIVE SYNDICATED ADS IF NEW CREATIVE IS BUSTING YOUR BUDGET

November 11th, 1999 by

Champagne taste, beer budget isn’t a bad marketing predicament to be in if you’re considering syndicated advertising materials. Given the climate of ever-tightening healthcare marketing budgets, more and more hospitals are finding themselves in the… Continued

TEENS OPEN UP TO COMPUTERS

November 11th, 1999 by

If you want to get the honest lowdown from teens about their sexual activity, tobacco and drug use, and diet and exercise, a computer program may be the most effective tool. Kaiser Permanente has developed… Continued

SECOND-CHOICE AGENCY EARNS FIRST-RATE PR REPUTATION

November 11th, 1999 by

The Win Sometimes first-runner-ups get a chance to take center stage, which is what happened when The MWW Group was selected in September to handle media relations for the 1999 National Conference on Women and… Continued