Subscription Content

In tech circles, where neophytes are about as inconspicuous as pimples on a prom queen, the standard line is, "It’s not who you know, but what you know." The 1999 PRESStige Awards, announced last week,… Continued

Corporate Hires Activision, Los Angeles, appoints Michael Larson as senior publicist; Larson was an account executive for Manning, Selvage & Lee, Los Angeles. Autobytel.com, global leader in automotive e-commerce and services based in Irvine, Calif.,… Continued

A cursory look at full-page ads in the New York Times or prime-time spots on television and radio reveals that companies providing Internet-related products and services are tapping the power of "Old World" media -… Continued

Although youth-focused anti-drug campaigns are often slammed for being overly dramatic and unrealistic, the bottom line is most teens can’t resist discussing the drug issue and its powerful impact on their lives. Getting young people… Continued

If you aren’t convinced that healthcare information seekers are intense users of the Internet, a recent online breast cancer campaign may boost your conviction. Last month, a first-of-its-kind partnership among WebMD, Health-South and Tenet Healthcare… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

HealthQuest Magazine 200 Highpoint Drive, #215 Chalfont, PA 18914 When the surgeon general recently identified the healthcare areas where racial disparities are most prevalent, the news provided exciting hooks for communicators to pitch minority-focused stories.… Continued

November 15-16 IQPC’s Y2K Command Centers conference. Chicago. 800/882-8684, http://www.iqpc.com. November 17 Healthcare PR & Marketing Society’s conference, Using New Technologies to Meet the Needs of Patients and Families. New York. 212/523-7153. November 14-17 Integrated… Continued

Better service and high-quality care are mantras healthcare organizations are increasingly expected to prove. As a result, thousands of hospitals of scrambling to develop innovative programs that achieve high marks from patients and industry watchers.… Continued

Diet management is one of the fastest-growing sectors on the Web. The DietWatch Web site at http://www.dietwatch.com, which recently exceeded 100,000 user mark, is a case in point. Most of this growth has taken place… Continued