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FOOD FOR THOUGHT

November 22nd, 1999 by

Americans are hungry for news about culinary trends, while companies in the food industry are starving for grade-A, PR talent in the tight labor market, according to The Hungry Mind, a bulletin published quarterly by… Continued

SAY IT WITH KEY CHAINS

November 22nd, 1999 by

How can you shore up your company’s brand reputation among business travelers? Give ’em free stuff. A recent poll of 280 randomly selected business travelers at Chicago’s O’Hare and Dallas/Fort Worth International airports revealed that… Continued

SPEAKERS BUREAUS

November 22nd, 1999 by

A good speaker is hard to find. So PR NEWS has compiled a list of resources to help you in your quest for the perfect speechwriter, the perfect speech-giver, the perfect speaking gig for your… Continued

THE NEW MATH: PLOTTING PR’S COURSE ON THE MEASUREMENT CURVE

November 22nd, 1999 by

In the evolution of PR measurement, many have taken the easy road and blamed SENIOR MANAGEMENT – that faceless nemesis – as the main culprit blocking the path to research nirvana. But a straw poll… Continued

WHY EMPLOYEES ARE IN A CLASS BY THEMSELVES

November 22nd, 1999 by

Let’s cut to the chase. It’s my strong belief that if we’re not managing communication internally to improve performance and, in turn, to add to shareholder value, then we should stop what we’re doing and… Continued

UMBRELLA GIANT TAKES A SLIPPERY TUMBLE INTO KIDS’ MARKET

November 22nd, 1999 by

Rule number one for communicators targeting the kids’ market: the young ‘uns don’t care how big and powerful your company is. This was the hard lesson learned by Totes Isotoner Corp. when it made its… Continued

FISHING FOR FUNDS

November 22nd, 1999 by

The fly in the punch bowl at most measurement parties is still the issue of money. So it was little surprise when the topic came up at PR NEWS’ "Best Practices in Measurement" seminar last… Continued

DIGITAL SNAPSHOT

November 22nd, 1999 by

Top picks from the Harris-Fombrun "Digital 40" list of leading companies shaping the Internet economy. 1. Microsoft 2. Intel 3. Sony 4. Dell 5. Lucent 6. Gateway 7. Eastman Kodak 8. Texas Instruments 9. Cisco… Continued

AFTER NEW YEAR’S, EVE LAUNCHES

November 22nd, 1999 by

Straight out of America’s "biggest small town" of Buffalo, NY, Eve magazine will grace newsstands in and around Western New York this January, featuring some of the most inspiring and influential women the city of… Continued

MEDIA INSIGHT

November 22nd, 1999 by

Technology Investor Magazine 270 Madison Ave. New York, NY 10016 www.technologyinvestor.com Editor-in-Chief Harry Newton got sick and tired of his hard-earned cash going to waste on traditional stocks. His monetary loss prompted him to create… Continued