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With the Year 2000 just 22 days away, healthcare communicators can expect to be pulled in several challenging directions, from discussing patient quality initiatives and overcoming the managed care consumer backlash to promoting new patient… Continued

The booming online holiday spending trends hold strong potential for hospital fundraising efforts. iGive.com, a top shopping-related charitable giving Web site, has helped several nonprofits raise more than $425,000 for charitable causes since its inception… Continued

Relationship marketing within the healthcare arena is one of the most dynamic ways to communicate with your current and potential customers. Done well with targeted, personal messages, one-on-one interactive communications help people change their behaviors,… Continued

To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign used untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

Although the pharmaceutical industry is spending billions of dollars on direct-to-consumer TV and print advertising, the Internet is the top communications medium for health information seekers, according to recent Cyber Dialogue research. Last year, pharmaceutical… Continued

More than half of New York’s residents know one or more people who have died of AIDS or are currently living with AIDS or HIV, according to a survey by the Harlem Congregations for Community… Continued

PR NEWS is pleased to offer a forum for reader feedback, which we’ll run every few weeks. This first section features a response to Katharine Paine’s Nov. 8 Image Patrol column from Dave Franson, director… Continued

As protesters in Seattle faced riot police last week in their effort to sway World Trade Organization negotiations, executives in the PR world continued to wage a subtler resistance against would-be infringers on their business… Continued

Thinking about putting on a party for the ages for all our subscribers, we put in a call to Korbel Champagne Cellars in Sonoma County. The bad news is they’re sold out, so the party’s… Continued

Jean Jennings will be in the driver’s seat as editor in chief January 1. Jennings, who started out as a Chrysler auto mechanic before helping launch the publication in the mid-80s with her predecessor chief,… Continued