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To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign used untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

Although the pharmaceutical industry is spending billions of dollars on direct-to-consumer TV and print advertising, the Internet is the top communications medium for health information seekers, according to recent Cyber Dialogue research. Last year, pharmaceutical… Continued

More than half of New York’s residents know one or more people who have died of AIDS or are currently living with AIDS or HIV, according to a survey by the Harlem Congregations for Community… Continued

Kaiser Permanente recently learned that when it comes to maternity care, female patients are most impressed with the skill, experience and training of its healthcare professionals. The integrated healthcare organization surveyed more than 1,000 female… Continued

When the American Association of Health Plans (AAHP) fired off a memo to its members last month on the need for improving business practices to "meet the fundamental test of public understanding," the bold tone… Continued

Hospital profit margins are continuing to decline steeply. In the second quarter of 1999, operating margins plummeted 50%, compared to the same period last year, according to a report by HBS International, a provider of… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

http://www.nurses.com 700 Dresher Road, #100 Horsham, PA 19044 Nurses are an audience that healthcare communicators cannot afford to miss – they are among the most trusted professionals in the industry. Nurses are also at a… Continued

December 9-10 HealthCareAmerica’s Branding, Positioning and Competitive Strategy for the Healthcare Industries conference. Washington, D.C. 800/233-1234. December 13-14 IQPC’s Aligning Internal & External Communications conference. Orlando. 800/882-8684. http://www.iqpc.com January 10-12 Integrated Healthcare 2000’s Annual Symposium… Continued

Hospitals are increasingly challenged to meet the needs of patients from diverse religious and cultural backgrounds. A recently published guide by Jossey-Bass Publishers provide tips and advice in this important area. Honoring Patient Preferences, written… Continued