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December 9-10 HealthCareAmerica’s Branding, Positioning and Competitive Strategy for the Healthcare Industries conference. Washington, D.C. 800/233-1234. December 13-14 IQPC’s Aligning Internal & External Communications conference. Orlando. 800/882-8684. http://www.iqpc.com January 10-12 Integrated Healthcare 2000’s Annual Symposium… Continued

Hospitals are increasingly challenged to meet the needs of patients from diverse religious and cultural backgrounds. A recently published guide by Jossey-Bass Publishers provide tips and advice in this important area. Honoring Patient Preferences, written… Continued

Need an image of a doctor to complete your marketing campaign? Go shopping among the Doctor Stock’s collection of more than 2,100 pay-per-use, rights-protected images. Developed exclusively for healthcare marketers, the Doctor Stock photography and… Continued

If you’re trying to reach the influential medical media market in Washington, D.C., you’ll want to add a new email database by Ruberry Communications to your media relations arsenal. The Email Database of Health, Medical… Continued

Illinois hospitals are urged to participate in a public awareness campaign to support Hepatitis C education. Hepatitis C, regarded as a silent epidemic by industry experts, affects 4 million Americans – four times the number… Continued

With the Year 2000 just 22 days away, healthcare communicators can expect to be pulled in several challenging directions, from discussing patient quality initiatives and overcoming the managed care consumer backlash to promoting new patient… Continued

The booming online holiday spending trends hold strong potential for hospital fundraising efforts. iGive.com, a top shopping-related charitable giving Web site, has helped several nonprofits raise more than $425,000 for charitable causes since its inception… Continued

Relationship marketing within the healthcare arena is one of the most dynamic ways to communicate with your current and potential customers. Done well with targeted, personal messages, one-on-one interactive communications help people change their behaviors,… Continued

To boost Illinois’ dismal CHIP (Children’s Health Insurance Program) enrollment numbers last year, an outreach campaign used untapped community resources to reach uninsured working families. Prior to this campaign, only 27,000 of 200,000 eligible children… Continued

Although the pharmaceutical industry is spending billions of dollars on direct-to-consumer TV and print advertising, the Internet is the top communications medium for health information seekers, according to recent Cyber Dialogue research. Last year, pharmaceutical… Continued