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TRAVEL NOTEBOOK

December 6th, 1999 by

In our second report on communication trends in Asia, veteran PR counselor and roving reporter Ray Josephs consults with a top-seed PR firm in Tokyo to illustrate why media relations is king in Japan. Like… Continued

GLOBALIZATION DOESN’T MEAN ACQUISITION

December 6th, 1999 by

How do you turn a spin-off of a DC-based law firm into a $32 million public affairs and strategic communications agency with offices throughout the U.S., Canada, Europe, Asia, and other key points on the… Continued

BOOKMARK OUR CALENDAR!

December 6th, 1999 by

Looking for the PR NEWS calendar of industry seminars and events? You can find up-to-the-minute listings at http://www.prandmarketing.com. To add your event to the roster, contact Lauren Bach at lbach@phillips.com or 301/340-7788, ext. 2274. Return… Continued

PREPARE TO IMPRESS US

December 6th, 1999 by

Do something worthwhile this year? The Platinum PR Awards, honoring the best PR campaigns and programs of 1999, are open for nominations in seven categories: media relations, marketing communications, crisis management, community relations/event marketing, internal… Continued

WORDS TO THE WISE: AVOID SPOKESPERSON ‘FOOT IN MOUTH’ SYNDROME

November 29th, 1999 by

Are you inadvertently chomping on your own foot when you talk to reporters? Media mentor/trainer Steve Bennett offered some words of advice in a recent online edition of Entrepreneurial Edge Direct. The article, titled "Oh,… Continued

ON THE RADAR SCREEN

November 29th, 1999 by

The year 1984 passed us by and we breathed a sigh of relief, realizing that Orwell was wrong about a few things. Let’s hope a prediction that recently appeared in the World Future Society’s magazine,… Continued

WHERE POLITICS AND SCHOLARS MEET

November 29th, 1999 by

Socrates would be proud. Louisiana State University’s Manship School of Mass Communication will launch its new Center for Media and Public Affairs on Jan. 1. The center seeks to elevate the quality of public discourse… Continued

THE BIG PICTURE: COMPENSATION ON A GLOBAL SCALE

November 29th, 1999 by

IABC’s plans to publish a comprehensive compensation study remain on track (PRN Sept. 13), but some new partners have come on board. Participating associations now include: Council of Communication Management; Arthur Page Society; European Confederation… Continued

HITCH YOUR WAGON TO A STAR…

November 29th, 1999 by

Or your Web site, as the case may be. In the "cool by association" category, master e-tailer amazon.com recently attached its name to the "Harry Potter" bandwagon with the launch of its Harry Potter Magical… Continued

THE SWEET TASTE OF MEDIA RELATIONS SUCCESS: WHITE, DARK OR MILK?

November 29th, 1999 by

It’s that time of year again – a magical season when communicators ritualistically brace themselves against the cacophony of the holidays, and move "information overload" up a notch on their lists of beasts to conquer.… Continued