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This Just In…

February 21st, 2000 by

Sears terminates contract to carry Benetton USA merchandise in 400 of its stores after victims’ rights groups picket a Houston Sears store and Benetton’s offices in New York. The protestors were reacting to Benetton’s recent… Continued

JobTracker

February 21st, 2000 by

Media Metrix Seeks PR & Marketing Communications Manager Media Metrix, the worldwide leader in Internet & Digital Media seeks public relations/marketing communications manager with at least two years experience in public relations, excellent media relations… Continued

Open Mike

February 21st, 2000 by

Online Arsenal It is clear that Mr. Levy (“Open Mike,” PRN, Jan. 31) missed the point of my article, “Press Releases Are A Colossal Waste of Time” (PRN, Jan. 3). My point is that quality,… Continued

Electric Companies Give Public a Positive Jolt

February 21st, 2000 by

Over half of the 1,000 nationwide electric customers surveyed by the Edison Electric Institute regard their residential utility companies as friendly. Survey takers also felt their electric companies: are there for them (49%). work hard… Continued

Building a Trade Show Image? Don’t Leave Home Without Your Stunt Team

February 21st, 2000 by

Reporters, by nature, are a grumbly lot. But those attending the Detroit Auto Show in January couldn’t help giggling when GM exec Ronald L. Zarrella – normally a three-piece suit kind of guy – appeared… Continued

Enhanced Reach

February 21st, 2000 by

Medialink’s now distributes news to CBS News, FOX Television and 500 new ABC radio stations. Other enhancements are: NewsIQ: allowing PR departments to keep track of national and local newscasts via the Web. Public Relations… Continued

Employee Search Done on the QT

February 21st, 2000 by

Through an agreement with CareerBuilder, Media Central and MarketingClick, employers can now search for prospective employees in a confidential manner. By visiting Media Central or MarketingClick and entering the basic requirements needed of an employee,… Continued

Campaign Roll-outs

February 21st, 2000 by

The Harley-Davidson Motor Co. has retained Carmichael Lynch Spong to promote its racing program…Presence EURO RSCG was hired to roll out two new Web sites, cancerfacts.com and allaboutvision.com. The firm will promote the sites domestically… Continued

Securing Attendance for Focus Groups: A Little Time and a Lot of Persuasion

February 21st, 2000 by

Online focus groups offer a better way to tap into more minds of a targeted demographic. But first, PR pros have to get the audience into the chat room. “It’s actually easier for people to… Continued

Agency Moves

February 21st, 2000 by

Corporate Branding LLC hires Bill Meinel as group director of its Philadelphia office. Meinel was manager of advertising and brand communication at ARAMARK. Pondel/Wilkinson Group hires Susan Neisloss as senior counselor and Robert Jaffe as… Continued