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We, the trade media, interrupt this publication to announce that we’re having an identity crisis. First, the Web’s “Content is King” mantra made it kosher for corporations to compete alongside traditional publishers online as content… Continued

Gray Skies Clear Up. Matt Thurber, editor of Aviation Maintenance magazine (a PR NEWS sister pub), recaps a presentation he made recently to the Women in Aviation International Association on “How to Get Your Name… Continued

If You Build It…Miami-based Ideas Publishing Group and Condé Nast are hoping readers will come to embrace their ninth Spanish-language joint venture, Architectural Digest En Espanol. The new monthly title is scheduled to hit newsstands… Continued

That’s Life. Nailing the lid on the coffin of general interest magazines, Time Inc. will pull the plug on Life magazine, its venerable 64-year-old title, this May. The Life name will continue to brand special… Continued

The Dow isn’t the only place traditional brands are sliding. The latest index compiled by Corporate Branding LLC reports that businesses like Anheuser-Busch and Boeing lost brand power last year, while unknowns like Praxair and… Continued

PR professionals sometimes go to great lengths to impress the media. And don’t think reporters don’t appreciate a good wooing. From gifts to junkets to love offerings, journalists remember the companies and PR counselors who… Continued

Funny how the slip of a mouse can create a roar. TWA’s weekly “Dot Com Deals” newsletter, which shoots subscribers bargain basement info on airfares, offered its readers a bonus in a recent publication -… Continued

Talk about developing an event intended for a specific niche. Geek Pride, a festival sponsored by Andover.net and Switchouse, is calling for all pocket-protecting, eyeglass- wearing nerds to gather in Boston for April Fool’s Day… Continued

The Brennan Center at the New York University School of Law hires DC-based Kamber Group to write and design its annual report…Dial Corp. retains Creative Media Marketing (CMM) to head publicity efforts for its Freeman… Continued

Matthews Media Group kicks off a campaign for the Health Resources Services Administration, Bureau of Primary Health Care to recruit and retain healthcare providers in under served communities…FamilyPC magazine and its Web site (http://www.familypc.com) host… Continued