Subscription Content

Whether it’s to hear how customers react to a new product, to check employees’ pulse after an internal crisis, or to gauge community opinion of pending legislation, surveying can be a PR person’s best friend.… Continued

633 S. Federal Hwy., 4th floor Ft. Lauderdale, FL 33301 The one-dimensional image of the neighborhood pharmacist who only fills prescriptions is fast being replaced by comprehensive resources of healthcare information for millions of pharmaceutical… Continued

Steven J. Harris VP Communications General Motors Corp. Detroit 313/667-3532 steven.j.harris@gm.com History: Graduated from University of Southern California (B.A., journalism) in 1967 and entered the automotive biz immediately. Held various PR posts at GM and… Continued

Ellen Ullman leaves Family PC to join Working Woman as technology editor. eullman@workingwoman.com. Until her replacement is hired at Family PC, send all education, travel, health & beauty, shopping, food, and entertainment pitches to Executive… Continued

We, the trade media, interrupt this publication to announce that we’re having an identity crisis. First, the Web’s “Content is King” mantra made it kosher for corporations to compete alongside traditional publishers online as content… Continued

Gray Skies Clear Up. Matt Thurber, editor of Aviation Maintenance magazine (a PR NEWS sister pub), recaps a presentation he made recently to the Women in Aviation International Association on “How to Get Your Name… Continued

If You Build It…Miami-based Ideas Publishing Group and Condé Nast are hoping readers will come to embrace their ninth Spanish-language joint venture, Architectural Digest En Espanol. The new monthly title is scheduled to hit newsstands… Continued

That’s Life. Nailing the lid on the coffin of general interest magazines, Time Inc. will pull the plug on Life magazine, its venerable 64-year-old title, this May. The Life name will continue to brand special… Continued

The Dow isn’t the only place traditional brands are sliding. The latest index compiled by Corporate Branding LLC reports that businesses like Anheuser-Busch and Boeing lost brand power last year, while unknowns like Praxair and… Continued

Goal! Recently acquired by Scholastic, Soccer Jr. Magazine is looking for product pitches. The bimonthly book, with 100,000 paid subscribers (which Scholastic hopes to double within a year), devotes nearly a third of its pages… Continued