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Seagull, a provider of e-business software, assigns its corporate branding effort to the Weber Group…b-to-b auction site Oinke.com selects the Gable Group for its media relations campaign…InterWAVE Communications International selects Linhart PR to provide integrated… Continued

One of the main themes coming from last month’s IABC NextWave 2000 E-communications Conference was the job of the investor relations professional becoming more personal through one-to-one relationships online. This trend is expected to continue… Continued

Communicators who use profitability as the sole measure of PR effectiveness are “missing most of the important stuff,” according to Jerry Olszewski, senior partner at Ketchum D.C. Olszewski was among the speakers at the Institute… Continued

253 Summer St. Boston, MA 02210 617/345-9700 http://www.cfonet.com Founded in 1985, CFO Magazine provides in-depth coverage of strategic financial management and its effect on the bottom line, with a particular focus on big business personalities.… Continued

Reporters often must wade through hyperbole to sift out data pertinent for a story. A release from Sitrick regarding its staff additions was more like a swim. Its March 13 release reads, “Sitrick and Company… Continued

A good PR executive is hard to pin down these days. The latest research by the Association of Executive Search Consultants shows that headhunter searches in the advertising/PR category jumped 43% in 1999. (212/398-9556)

The Cotes du Rhone Wine Bureau is urging reporters to “think red.” Believe us, we are. It seems the bureau is hoping to generate press by crafting a faux publicity stunt. “In the blink of… Continued

Whether or not you believe the theory that management consultants are competing head-to-head with PR firms for business, one thing is certain: they’re conducting their recruiting efforts like seasoned PR pros. The Boston-based Parthenon Group… Continued

462 Broadway 6th Floor New York, NY 10013 212/219-8555 Founded in 1996 by three Silicon Alley entrepreneurs, TheKnot.com offers brides and their entourages a trousseau of content including the old, new, borrowed, blue, funky, unique… Continued

Personalizing Your PR Forget that special media contact on his birthday? Did another employee’s anniversary go by without recognition? For the calendar-clumsy, Card-care can help take care of personal PR by delivering timely, personalized cards… Continued