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What’s in a name? Big-time brand power, according to Greenfield Online, an Internet market research company. Greenfield recently released a study of dotcom names that define brand power as brand familiarity, the brand’s ability to… Continued

Would you rank dealing with print production problems in the same league with having a root canal? Joe La Valla, president of graphics communications company FoxIntegrity Graphics, has put together a list of tips designed… Continued

“Extreme” is officially in the running for this year’s most overused adjective. A telephone survey of 1,000 adults sponsored by Burger King shows Howard Stern is the most extreme personality (duh), heli-skiing is the most… Continued

United Airlines names Middleberg + Associates its PR agency for e-commerce initiatives. Weber Public Relations takes on Latin American PR for United … Pre-Cell Solutions, a cellular technology and telephone service provider selects Hill and… Continued

Old line brands may seem geriatric compared to the latest round of dotcoms, but they win the reputation war online, according to the “Cyberbranding 2000 Study” conducted by the Kansas City-based consultancy BrandForward, Inc. The… Continued

Every public relations firm executive dreads the knock on the office door by the valued employee with the news that she has decided “to leave to accept another opportunity.” And every client greets with skepticism… Continued

The Case Last fall’s frantic online shopping season, coupled with the new-millennium hype around Y2K, offered timely opportunities for a home furnishing etailer to create a national buzz about its floor-to-ceiling product offerings. But to… Continued

Whether or not ecommerce will pan out into long-term profits remains to be seen. But online sales aren’t the Web’s only harvests, and savvy communicators are leveraging the medium to produce ROI in other currencies.… Continued

Several times each day I receive faxes from agencies and companies upon whose pages appear the words “Privileged and Confidential,” along with some fine print. I have some extraordinary news for you: The moment these… Continued

YOUR MONEY – investing, spending, managing and giving back. YOUR BUSINESS – exploring, starting and managing. YOUR CAREER – hunting, thriving and balancing. YOUR FAMILY – as a partner, as a daughter, as a mother… Continued