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Will Lucky Charm Readers? Condé Nast is hoping to hit the jackpot with the launch of Lucky, a magazine that fuels the addictions of shopaholics by rose-coloring spending as a popular social activity and art… Continued

Another agency behemoth: BSMG Worldwide (part of True North) acquires GJW, a UK-based public affairs firm, creating Britain’s seventh largest PR firm. Tobacco takes a hit. A study conducted by the American Cancer Society, Campaign… Continued

So much for the separation of church and state – and by that, we mean the dividing lines that once distinguished advertising from PR. Branding in the Internet age is like fusion cooking. The more… Continued

World’s Greatest Job Set your own hours High tea at 4, cocktails at 5 Unlimited vacations No billable requirements Set your own salary Free use of company jet Free annual car of choice (up to… Continued

What’s in a name? Big-time brand power, according to Greenfield Online, an Internet market research company. Greenfield recently released a study of dotcom names that define brand power as brand familiarity, the brand’s ability to… Continued

Would you rank dealing with print production problems in the same league with having a root canal? Joe La Valla, president of graphics communications company FoxIntegrity Graphics, has put together a list of tips designed… Continued

“Extreme” is officially in the running for this year’s most overused adjective. A telephone survey of 1,000 adults sponsored by Burger King shows Howard Stern is the most extreme personality (duh), heli-skiing is the most… Continued

TUCSON, Ariz. – While some presentations focused on working together for the betterment of the industry at large, the main buzz at last week’s PRSA Counselor’s Academy was how to find and keep the best… Continued

The economic boom has sparked job opportunities galore for entrepreneurial PR practitioners. But the bottom line in today’s market is this: If you want the plum jobs, you’ve gotta know how to read a balance… Continued

If you haven’t reached your threshold for “e” everything and you’re planning to brand your Web site, company name, process or product with the nauseatingly overused letter, better act fast. The international property research and… Continued