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Eponymous agency president Bob Schenkein’s name was misspelled in the May 22 issue. bschenkein@schenkein.com.

The Case Situated about five minutes from the Mexican border and the infamous town of Tijuana, the last thing the residents of Chula Vista, Calif., needed was yet another stimulus influencing their kids to engage… Continued

Lynn Koffey, staff writer, leaves Forbes.com. She is replaced by Lynn Sherman, who covers mutual funds and personal finance. lsherman@forbes.net… Lee Clifford joins Fortune as writer-reporter, writing for the Investor section. lee_clifford@fortunemail.com… Jeffrey M. Drazen,… Continued

The Case Intimate Brands, Inc. (IBI) is perhaps best known as the proud parent of blossoming brands such as Victoria’s Secret and Bath & Body Works. But in May 1999, the company was focusing on… Continued

Coverage in a Can? You never know when an editor may need to fill page space or air time at the last minute. NewsUSA distributes camera-ready editorial features and broadcast-quality scripts and b-roll to more… Continued

Long ago, in the days when people communicated with paper and ink, the Business and Government Services (BSG) division of U S West communicated through newsletters. The company offered its customers and the media quarterly,… Continued

CEO Survival Guide. Darwin magazine hits executive in-boxes this month, promising to demystify technology for CEOs, COOs and other bigwigs who grew up in the old economy. Published by the makers of CIO magazine, the… Continued

PR innovations happen every day, as counselors dream up brilliant ideas to enhance relationships with the media, community members, employees and other stakeholders. But the challenge for every professional in this industry is to translate… Continued

Crisis Management The Merritt Group Inc. and UUNET Technologies, Inc. “Y2K Crisis Management” Interactive Public Relations Brodeur Worldwide for U S West BGS Marketing “Interactive E-Zines: Creating Unique, Market-Specific Communications Channels” Internal Communications Hydrogen Media… Continued

Media Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued