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Get an Edge. Time to plan ahead for the Sept. 8 cover story in ComputorEdge, a regional weekly targeting novice and intermediate computer users and shoppers. “Computers, Kids, and Education” will examine how digital technology… Continued

Laurie Mitchell, exasperated by the bruising dearth of talent available for hire in the PR biz, confesses to her outlandish new recruiting plan. “I’m going to make my own candidates,” she says dryly. “I’m working… Continued

MakeShift. Roughly 30 employees at Shift magazine have agreed to take a 35% pay cut in exchange for an equity stake in the title as a means of keeping it afloat until it can be… Continued

No doubt, PR executives are casting their nets wider in the quest for top talent. Speaking before the Chinese International PR Association on June 24 in Beijing, Ketchum chairman and incoming ICO president David Drobis… Continued

Should patients and families be made aware when medical mistakes occur? Regardless of the increased exposure to litigation and negative publicity, healthcare risk managers believe full disclosure on medical mistakes should be the hospital policy… Continued

While broadcasters donate airtime for a wide variety of issues, the following chart highlights the topics that grab the attention of the greatest percentage of stations. Issue Television Radio AIDS 66% 65% Alcohol abuse 85%… Continued

Relying on broadcaster charity is becoming less of a crapshoot and more of a marketing certainty for healthcare public service announcement campaigns. As long as the spots boast high-quality production, timely issue coverage and format/length… Continued

Internal Moves Family Practice Management Olivia Maresh was promoted from editorial assistant to associate editor of Family Practice Management. Her responsibilities have not changed. A replacement editorial assistant has not been named. Fax at 913/906-6080.… Continued

Healthology.com 349 Broadway, 4th Floor New York, NY 10013 If you’ve been thinking about transforming your organization’s messages to the Web via streaming video, Healthology.com is one of a handful of Internet services that can… Continued

July 9-18 The Alzheimer’s Association World Alzheimer Congress 2000. Washington, D.C.312/335-4037, http://www.alz.org September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://www.stratsociety.org. September 13-14 American Obesity Association’s… Continued