Following its purchase of the I/R firm Sard Verbinnen in May, London-based Incepta Group acquires the high-tech PR firm Cunningham Communications in a $75 million stock and cash deal. This leaves Waggener Edstrom to stand… Continued
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Want A Savvy Media Relations Staff? Train Your Troops in the Trenches
July 31st, 2000 by PRNEWSYour software company is poised to revolutionize the IT marketplace forever, but the junior agency AE who’s pitching your story to the press is mispronouncing the word “Linux,” as though it were a “Peanuts” character.… Continued
JobTracker
July 31st, 2000 by PRNEWSBloomingdales: Director of National Media The store, “like no other in the world,” seeks a seasoned, innovative individual to direct Bloomingdale’s National Media Relations. Reporting directly to the Senior Vice President of Public Relations, while… Continued
Career Phase 2.0
July 31st, 2000 by PRNEWSDun & Bradstreet chief communications officer Bill Doescher will retire in December after 22 years with the financial and business data powerhouse to launch a new consultancy (The Doescher Group, Ltd.) in Scarsdale, NY.
Baseball, Budweiser and…Brooklyn Union?
July 31st, 2000 by PRNEWSBrooklyn Union took first place for brand loyalty among utility companies in the most recent customer loyalty survey conducted by Brand Keys, a New York-based strategic-brand planning and customer loyalty research firm. Robert Passikoff, president… Continued
Promotions Linked to e-Profitability
July 31st, 2000 by PRNEWSOnly one in four Web businesses have a formal budget for site promotions, but those who do are most likely already profitable, according to a new study by ActivMedia Research. The study reports that Web… Continued
Euro M&A’s on the Upswing
July 31st, 2000 by PRNEWSThe number and value of cross-border mergers and acquisitions hit an all-time high for a six-month period in the first half of 2000, according to research gathered by KPMG LLP. There were 3,310 deals announced… Continued
Robust, Scalable, End-to-End Media Relations (now offered jargon-free)
July 31st, 2000 by PRNEWSAs “e” business begins to segue into simply business, tech reporting has begun to converge with more mainstream business coverage. It’s focusing less on the mechanics of technology and more on how it has shaped… Continued
Roving Poetry Campaign Exerts Magnetic Effects on Kids and Media
July 31st, 2000 by PRNEWS2000 Platinum PR Honarable Mention The Case Magnetic Poetry rose to become a staple of pop culture in the mid ’90s, but by 1999, sales of the tiny make-your-own-poetry word tiles had plateaued. Kohnstamm Communications… Continued