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The Case When the University of Dayton surveyed its alumni to gauge how they’d like to get school news and events, the communications department found it was time to develop interactive online strategies for reaching… Continued

Second of two parts With the implementation of the Securities and Exchange Commission’s Regulation “Fair Disclosure” (FD) just six weeks away, companies and analysts are still befuddled about its effect on their external communications. The… Continued

Isn’t it nice to know we’re all experts in something? But it’s a little odd to find out we’re all experts in the same thing… Last week one of PRN’s editors received an email from… Continued

Boston Globe TV writer Don Aucoin is on sabbatical until June 2001; Mark Jurkowitz assumes his coverage. 617/929-3172… Bill Snyder joins Business 2.0 as senior editor covering technology; Laurianne McLaughlin becomes senior editor, online; Emily… Continued

Housing the Troops. The November issue of Government Executive will feature an article on the housing issues facing members of the U.S. armed services, where they live and under what conditions. The monthly magazine has… Continued

Attention suave media relations pros: The Sept. 15 deadline is approaching for you to curry favor with your favorite hacks, by nominating him, her or them for accolades in the PRESStige Awards, sponsored by Press… Continued

Car Magazine Races to Redesign. Motor Trend magazine is introducing a new model, a redesigned look for the 1.2 million-circulation monthly. The redesign goes into effect with the September issue. Executive editor Chuch Schifsky says… Continued

Fleishman-Hillard has pulled out of its PR contract with embattled tiremaker Bridgestone/Firestone, even as the Japanese corporation faces congressional inquiries over its handling of a massive tire recall. Dave Senay, executive VP, senior partner and… Continued

Seven stocks on the NYSE shift to decimal-based trading, and others will follow suit before the SEC’s April 2001 deadline. The “currency” change is expected to spark a flurry in market activity – particularly among… Continued

Corporations and PR firms alike yearn for stable, long-term relationships that mutually benefit both sides. A new book, Clients for Life: How Great Professionals Develop Breakthrough Relationships, offers guidance on one side of the equation… Continued