Isn't it nice to know we're all experts in something? But it's a little odd to find out we're all experts in the same thing...
Last week one of PRN's editors received an email from AllExperts.com president and founder Steve Gordon. Using bad grammar and incomplete sentences, Gordon praised the editor for her "knowledge
of Online & Catalog Retailing," and invited her to share her expertise as a volunteer expert on his Web site. Needless to say, the editor in question was baffled and bemused to be dubbed an expert in
online and catalog retailing.
Adding to his misguidedness, Gordon turned around this week and sent the identical message to another PRN editor, along with our managing editor.
If you're going to miss your target, you're better off only missing it once.