Wal-Mart might do well to think of "back to school" not only as a marketing opportunity, but also as a job requirement for its store merchandisers. In a July 30 article, an AP correspondent reported
having cruised the aisles of a Wal-Mart, checking out its back-to-school fare, only to find "three-ring binders, backpacks, pencils, pens, shotgun shells."
Indeed, the in-store signage proudly touted low, low back-to-school prices, including shotgun shells for only $29.80 per box. The reporter alerted store employees and Wal-Mart HQ about the erroneous
(we can only hope) cross-promotion, but never received a response. So he took aim at Wal-Mart - proving that the power of the pen is mightier than the power of the bullet.