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A Case Of Tomatoes When good news stares you in the face, don’t just accept it graciously. Turn it into even bigger news. This was the thinking at H.J. Heinz when various technical journals began… Continued

Most companies consider their most significant merger integration in the last decade to be a success, even if there were people conflicts and downsizing issues. That’s one of the conclusions in a report issued by… Continued

PR is considered more important than advertising in setting up a successful dotcom launch. Sixty-five percent of e-businesses believe there is a strong relationship between press coverage and site traffic, and 57% say PR is… Continued

The Agency for Health Care Administration (AHCA) and the Comprehensive Health Information Systems Advisory Council (CHIS) will conduct a survey of Florida healthcare organizations regarding education and outreach activities that address racial/ethnic and gender health… Continued

The looming healthcare crisis is due more to the successes than the failures of the healthcare system, according to a new study by The Forbes Group, a Virginia-based research and consulting firm. The focus of… Continued

Like it or not, direct-to-consumer (DTC) advertising of prescription drugs is here to stay. Although various factions within the healthcare industry have contradictory views about its benefits or harm, DTC is a successful strategy that… Continued

American Medical News Tanya Albert joins as reporter covering litigation, fraud and antitrust issues for the Professional Issues section. E-mail at tanya_albert@ama-assn.org. Healthcare Review Healthcare Review has moved offices. They are now located at Millyard… Continued

Working Mother Magazine 135 West 50th St. New York, NY 10020 Working Mother Magazine recently cleaned house with its acquisition of Lisa Benenson, who joined as editor-in-chief from Good Housekeeping. Benenson, who has hired a… Continued

Corporate Salaries (Corporate Salary Averages by Title, Company Size and Industry) POSITION Large Cos. Medium Cos. Small Cos. Senior Vice President Consumer Products $252,121 $177,189 $139,100 Industrial/Manufacturing $190,995 $153,300 $112,050 Healthcare $320,120 $221,490 $168,850 Financial… Continued

Do you secretly log onto Hampsterdance.com to relieve stress? Scour the sites of media trades for clues as to whether the journalist you pitched last week is still in the same job? Obsess over your… Continued