Michelle Savage, PR Newswire VP of investor relations services, addressed PR practitioners last week at the "Communicating with Investors, Analysts and the Media" seminar in
New York, sponsored by Fulcrum. An excerpt from her comments on Web-based crisis control:
"Some companies have created crisis communications sites called "dark sites" - sites that are not live until a particular event occurs. An example of a dark site could be an
airline that has created Webpages featuring specifics on their aircraft in case of an accident. Or a manufacturing company could create a site that outlines their plants, the
production process for their products. These sites are not open to the public until a crisis situation hits - then they can be quickly unveiled to help explain a product or
service to the media more fully."
We hear that the National Cattleman's Association has a dark Web site just in case that European madness crosses the pond.