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Firestone Fires Ford

May 28th, 2001 by

It’s the end of the road for a century-long partnership between Bridgestone/Firestone and Ford Motor Company. Bridgestone CEO John T. Lampe announced, “the basic foundation of our relationship has been seriously eroded.” He cited a… Continued

John Q Wants to Hear What Brokaw Reports

May 28th, 2001 by

Who has replaced Walter Cronkite as the most trusted man in America? NBC newsman Tom Brokaw, according to a viewer survey released by the Council of Public Relations Firms. Twelve hundred respondents ranked ABC’s Peter… Continued

Big Screen to Your Computer Screen

May 21st, 2001 by

Beginning in its July issue, Movieline magazine will provide its readers – who are presumably already on entertainment overload – with one more amusing diversion. The magazine will link editorial and ads to related Web… Continued

Say What?

May 21st, 2001 by

This winning attention-grabber comes from someone we dub “Master of the Obvious.” The head: “Men with Erectile Dysfunction Want Improved Relations with their Partners.” Duh?

Help Yourself

May 21st, 2001 by

VOYAGI Inc. is banking on American impatience with its new magazine Self Serv, a look at the latest technologies for self-service shopping. This pub is geared toward technology execs at medium and large retail organizations… Continued

Media Moves

May 21st, 2001 by

National News: Erin Dineen leaves Glamour for Vogue. Vanessa Lynch replaces her as Glamour’s fashion assistant, email vanessa_lynch@glamour.com …Washington Post columnist Fred Barbash is leaving at the end of June. His “Investing” column will continue… Continued

Hungry?

May 21st, 2001 by

Amanda Hesser lands a choice gig with The New York Times Magazine’s new “Food Diary,” a look at real life epicurean adventures. The reporter, a trained chef and author of a cookbook, demonstrates her journalistic… Continued

The Right Stuff

May 21st, 2001 by

Despite the fabled dotcom “collapse,” many traditional magazines found a companion presence to their print pubs on the Web in the past year. Sister pub min Magazine assessed the Web’s offerings and announces min’s “New… Continued

This Just In…

May 21st, 2001 by

Burson-Marsteller has brought on Jordana Friedman, longtime advocate for corporate social responsibility, to direct its US Corporate/Financial Practice. Previously Friedman held a top post at the Council on Economic Priorities. Former FCC Chair William E.… Continued

Boeing’s Relocation Strategy Elevates PR to New Heights

May 21st, 2001 by

The jet engines have barely cooled since Boeing chairman Phil Condit placed a call to Illinois Governor George Ryan from some 30,000 feet to announce that Chicago was his kind of town. Yet PR pundits… Continued