You can bid on everything from laptops to lava lamps online, so why not professional speakers? Speakersdirect.com offers nearly 1,000 orators for event planners, PR pros, and company heads looking to fire up the troops… Continued
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Unlocking the Key To Gen Y Brand Loyalties
May 28th, 2001 by PRNEWSConsumer product brands that want to ensure loyal consumer behavior would be well advised to start early and pay attention to youth. A recent USA Today article claims that by age three, most children can… Continued
Integrated Marcom Campaigns Measure and Adjust for the Long Haul
May 28th, 2001 by PRNEWSIThis week we offer two mini case studies that exemplify how cross-functional measurement tactics can be leveraged to yield long-term results. Case One: Chemical Manufacturer Forges Good Neighbor Policy Chemical giant Rohm and Hass conducts… Continued
Generation Girl
May 28th, 2001 by PRNEWSHachette Filipacchi joins with Generation Y media powerhouse Alloy.com to launch the companion Web site to its new title, ELLE Girl. Alloy, which generates astronomical traffic from teen girls, will assist in generating editorial content… Continued
Media Insight: Kiplinger.com
May 28th, 2001 by PRNEWS1729 H Street Washington, DC 20006 202/887-6400 http://www.Kiplinger.com Kiplinger.com, companion site to the venerable Kiplinger Personal Finance magazine, is positioning itself as the online resource for the most fiscally responsible Web surfers. Their core audience… Continued
This Just In…
May 28th, 2001 by PRNEWSHowell Raines, editor of the editorial page of The New York Times for the last eight years, will succeed Joseph Lelyveld as executive editor in September. Ari Fleischer, Assistant to the President and White House… Continued
Media Moves
May 28th, 2001 by PRNEWSNational News: “20/20” correspondent Sylvia Chase leaves ABC. No replacement yet named. 212/436-2020 … Lynne Russell, CNN “Headline News” anchor, leaves for personal reasons. No replacement yet named. 404/827-2611 … Charlene Oldham shifts focus at… Continued
It’s Beginning to Look A Lot Like
May 28th, 2001 by PRNEWSSome magazine editors celebrate Christmas in July says Amy Bernhard who is getting the word out early about “The Gift List for Holiday,” a comprehensive editorial calendar that targets editors who produce holiday-themed publications. Bernhard,… Continued