Subscription Content

Surf for Speakers

May 28th, 2001 by

You can bid on everything from laptops to lava lamps online, so why not professional speakers? Speakersdirect.com offers nearly 1,000 orators for event planners, PR pros, and company heads looking to fire up the troops… Continued

Unlocking the Key To Gen Y Brand Loyalties

May 28th, 2001 by

Consumer product brands that want to ensure loyal consumer behavior would be well advised to start early and pay attention to youth. A recent USA Today article claims that by age three, most children can… Continued

Elite IT

May 28th, 2001 by

Ziff Davis mailed its first issue of CIO Insight last week, offering senior level technology execs strategic advice on their IT and business information needs. The premiere issue, tailored to the cream of the IT… Continued

Integrated Marcom Campaigns Measure and Adjust for the Long Haul

May 28th, 2001 by

IThis week we offer two mini case studies that exemplify how cross-functional measurement tactics can be leveraged to yield long-term results. Case One: Chemical Manufacturer Forges Good Neighbor Policy Chemical giant Rohm and Hass conducts… Continued

Generation Girl

May 28th, 2001 by

Hachette Filipacchi joins with Generation Y media powerhouse Alloy.com to launch the companion Web site to its new title, ELLE Girl. Alloy, which generates astronomical traffic from teen girls, will assist in generating editorial content… Continued

Media Insight: Kiplinger.com

May 28th, 2001 by

1729 H Street Washington, DC 20006 202/887-6400 http://www.Kiplinger.com Kiplinger.com, companion site to the venerable Kiplinger Personal Finance magazine, is positioning itself as the online resource for the most fiscally responsible Web surfers. Their core audience… Continued

This Just In…

May 28th, 2001 by

Howell Raines, editor of the editorial page of The New York Times for the last eight years, will succeed Joseph Lelyveld as executive editor in September. Ari Fleischer, Assistant to the President and White House… Continued

Media Moves

May 28th, 2001 by

National News: “20/20” correspondent Sylvia Chase leaves ABC. No replacement yet named. 212/436-2020 … Lynne Russell, CNN “Headline News” anchor, leaves for personal reasons. No replacement yet named. 404/827-2611 … Charlene Oldham shifts focus at… Continued

Say What?

May 28th, 2001 by

The National League of Cities sent a release far and wide announcing Mayor Bruce Tobin’s recent testimony before the Senate Environmental and Public Works Subcommittee on Fisheries,Wildlife and Water. Tobin . . . .or shallwe… Continued

It’s Beginning to Look A Lot Like

May 28th, 2001 by

Some magazine editors celebrate Christmas in July says Amy Bernhard who is getting the word out early about “The Gift List for Holiday,” a comprehensive editorial calendar that targets editors who produce holiday-themed publications. Bernhard,… Continued