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Who has replaced Walter Cronkite as the most trusted man in America? NBC newsman Tom Brokaw, according to a viewer survey released by the Council of Public Relations Firms. Twelve hundred respondents ranked ABC’s Peter… Continued

The 2001 Counselors Academy Spring Leadership Conference, held earlier this month, focused on the growing gulf between PR philosophy and the industry’s typical day-to-day chaos, according to Chair Deborah Radman. “We have to remind ourselves… Continued

Ironically enough, this email came to us from the PR director of a publicly held technology company: “…I’ve been trying to get management to back a redesign of our Web site for several months. I… Continued

Online communications is one of the hottest yet least defined areas of public relations today. PR NEWS spoke to two leading online communicators to get answers to some of the toughest questions PR pros face… Continued

AP Digital, a division of Associated Press, has partnered with interactive TV provider MetaTV. The deal allows cable and satellite network operators to offer international news and photo content from the AP’s 240 bureaus worldwide.… Continued

Use the following tip list of resources to pump new life into your PR operations. Could be especially useful if you, like many of your peers, are coping with fewer resources, both fiscal and human.… Continued

Netronics , a spinoff magazine of Electronic Design, launches this month offering network engineers the latest information on the technology behind network design. Before pitching, bone up on your network design lingo. For example, the… Continued

Editor’s Note: Mike Spataro will conduct a “High-Tech 101” interactive lab at the PR NEWS Strategic Online Communications Seminar, June 15 in Boston. For the complete agenda, visit http://www.PRandMarketing.com. Online communication has many virtues, not… Continued

Ziff Davis isn’t the only one turning its focus to IT’s upper crust. IDG is launching Computerworld Executive Suite, an online community that IDG execs claim goes beyond content delivery. The site, designed to be… Continued

TrendWatch is a bi-monthly column in which Delahaye Medialink consultants share industry trends, insights and observations in the spirit of fostering continued communications. This TrendWatch column on PR measurement and its role in the PR… Continued