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AP Goes Interactive

May 28th, 2001 by

AP Digital, a division of Associated Press, has partnered with interactive TV provider MetaTV. The deal allows cable and satellite network operators to offer international news and photo content from the AP’s 240 bureaus worldwide.… Continued

Marketplace: Tools, Trends and Currency

May 28th, 2001 by

Use the following tip list of resources to pump new life into your PR operations. Could be especially useful if you, like many of your peers, are coping with fewer resources, both fiscal and human.… Continued

Pot Movement Up in Smoke?

May 21st, 2001 by

Last week the Supreme Court criminalized the sale of marijuana for medicinal use. “This just means that tens of thousands of seriously ill patients, people with AIDS and people confined to wheelchairs, will have to… Continued

Web Junkies

May 21st, 2001 by

According to a new study released by Scarborough Research, adults are consuming less traditional media to fit in new Web-surfing habits. While the majority of online users report unchanged consumption of other media, 23% report… Continued

Fighting (a)literacy

May 21st, 2001 by

Startling numbers of literate people are choosing not to read books, magazines, and newspapers, according to a recent survey from the NDP Group and The Washington Post. According to the study, in 1991 more than… Continued

Is there a Doctor on the Web?

May 21st, 2001 by

Doctors are more Web-savvy than ever, according to an American Medical Association study on physicians’ sse of thd Web. More than 70% of doctors used the Web in 2000, up from 20% in 1997. Frequent… Continued

Short-Term Crisis Counsel Not Just a Quick Fix

May 21st, 2001 by

During settlement of the Exxon Valdez case, an Exxon spokesperson commented publicly that the company was paying hundreds of millions of dollars for land that was worth nothing to begin with. Those regrettable words communicated… Continued

Bloomberg, PR Newswire, Join Forces

May 21st, 2001 by

In the effort to help companies comply with Regulation Fair Disclosure, Bloomberg L.P. and PR Newswire are rolling out a joint Webcast and communications service. The new offering, called Bloomberg VOICE, will enable subscribing companies… Continued

Outlook for PR Firms (was) Good

May 21st, 2001 by

The PR industry grew a record 32% in the US and 22% worldwide, according to the 2000 Industry Documentation & Rankings report by the Council of Public Relations Firms. Council President Jack Bergen says the… Continued

Profile:

May 21st, 2001 by

First PR Job: as Kmart’s “Blue Light Special” girl (a promotional feature the company has recently rejuvenated) in high school. Asked to demonstrate, Ness Judy booms, “attention Kmart shoppers! Ten percent off wigs in ladies’… Continued