Subscription Content

Don’t miss your chance to discuss the latest trends, biggest news and best practices in PR with your colleagues and the editors of PR NEWS. Sign up today to attend a FREE Buzz Breakfast, Tuesday,… Continued

Looking for the fast track into the pages of Fast Company? Heath Row, the magazine’s self-proclaimed “social capitalist,” offers these tips: Pitch humans. The editors don’t care nearly as much about company news as they… Continued

According to media industry insiders, Rush Limbaugh is in talks with CNN, most likely for a Sunday program. (He denies that he will do a simulcast of his radio show.) CNN spokespeople maintain that the… Continued

Got networking news? Network World is making room for more in a redesign, set to take effect in the September 10 issue, according to Press Access. The magazine will simplify its design and revamp editorial,… Continued

The Monitor launches a redesigned Web site, http://www.csmonitor.com, to better serve its 600,000 monthly visitors. The paper says its Web readers navigate differently than newspaper readers, so it has reorganized content and created new original… Continued

PR NEWS continues its look at PR trends in specific vertical markets. This week: the hotel biz. Hotel PR jobs – particularly those on the consumer marcom side – are still among the most enviable… Continued

As former White House and Hill staffers settle into private sector PR jobs in the wake of the last election, industry rhetoric once again turns to the merits of running PR programs like political campaigns.… Continued

Next time your pitch misses the mark with a prickly reporter, skip the dogged relationship building and go straight to bribery. Smarmy? Sure. But as long as it falls under the euphemistic heading of “sponsorship,”… Continued

Wondering which section of the Sunday paper to target with your pitch? Depends on the consumer you’re trying to reach, according to a study sponsored by Parade. Researchers at Harris Interactive and Yankelovich interviewed 1,005… Continued

A new study from Lyra Research finds consumers turning to the Web for news and information – and away from TV, newspapers and magazines. Lyra interviewed more than 1,200 consumers and found 37% of respondents… Continued