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Interactive Campaign Cooks Up Delicious Results for CorningWare

October 8th, 2001 by

By late 1999 and 2000, CorningWare had lost its edge. Created in 1958, it was viewed as mom’s cookware – outdated, and irrelevant to a younger generation of cooks. The company challenged Patrice Tanaka &… Continued

Media Insight: Air Safety Week

October 8th, 2001 by

PBI Media, LLC 1201 Seven Locks Rd., Suite 300 Potomac, MD 20854 301/354-1822 Fax: 301/762-4196 While most Americans have been tuning in to outlets such as CNN, MSNBC and other commercial and cable networks for… Continued

Crisis Aftermath Plays Havoc with PR’s Youngest Players

October 8th, 2001 by

One of this year’s early hot sellers was a book about the “quarter-life crisis,” written by two women in their 20s who maintained that life was tougher than it looked for Gen Xers. That crisis… Continued

Media Moves

October 8th, 2001 by

National News: Robin Grossman joins Us Weekly as fashion assistant, replacing Marisa Rubin, who left to join Mademoiselle. Email robin.grossman@usmagazine.com. Business/Financial: On September 24, we incorrectly reported that Betty Liu, Atlanta bureau chief for The… Continued

How’d You Get That?

October 8th, 2001 by

When four sisters in Annandale, Va. launched a local car wash to benefit the Red Cross’s relief efforts, they probably never guessed the result would be a media frenzy, including coverage in The Washington Post… Continued

Want to Pitch a Top Mag

October 8th, 2001 by

In its fall/winter issue, PRN sibling min magazine highlights top consumer and B2B magazines in six categories. Top honors go to BusinessWeek, Information Week, Jane, CRN, Child, DNR, Smartmoney.com, Firehouse.com, Time Out New York, RoadStar,… Continued

Green Light for Latino Pub

October 8th, 2001 by

Latinos on Wheels, a new title from the publisher of African Americans on Wheels, is offering automotive content for the fast-growing U.S. Hispanic community. The pub will make its debut at the Miami auto show… Continued

Out-Moded

October 1st, 2001 by

Mode, the fashion magazine for plus-size women, closes up shop after failing to find a buyer. Conde Nast was in talks to buy the pub, which had a circulation of 600,000, but no deal emerged.… Continued

Down Side for Upside

October 1st, 2001 by

UpsideToday eliminates its daily stock market coverage, citing the “current business climate.” Several editorial staffers were eliminated, leaving only Editor Rex Crum, who will cover technology companies and produce the “On Trial” weekly feature. Email… Continued

This Just In…

October 1st, 2001 by

MaryLee Sachs will succeed Thomas Hoog as president and CEO of Hill and Knowlton USA, effective January 1. Hoog will become a non-executive chair when he retires at year’s end. Sachs, with H&K for 15… Continued