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Compensation data was the exclusive currency of consulting firms until Salary.com leveled the playing field by making competitive intelligence about pay scales universally accessible online. In May 2000, the company was set to launch its… Continued

The Red Cross takes a PR hit in the wake of President Bernadine Healy’s resignation and rumors of poor management of the September 11 Liberty Fund. The Red Cross collected more than $500 million for… Continued

When Procter & Gamble set out to introduce its new Downy Wrinkle Releaser (DWR) product to the college crowd in the fall of 2000, a little show-and-tell was in order. Convincing students that a spray-on… Continued

In 2000, the online apartment guide market was becoming saturated with new players. Apartments.com, the number two player, was looking to distinguish itself, especially among college students -heavy Internet users who are making the transition… Continued

Between 1998 and 2000, Molson’s flagship brand was flagging in Canada. Molson Canada was seen as a conservative company without a strong emotional connection to consumers. The brewery looked to 2000 as the year to… Continued

By 1999, fraud losses at Centura Bank were becoming less a pesky problem than a serious dilemma. The bank’s losses had reached a record high of $1.3 million due to the cutting edge technology available… Continued

Launching a new online product on two continents is no small endeavor – particularly if you’re seeking to stake a claim in an emerging market without any prior branding, proven credibility, history or customer base.… Continued

Second chances don’t come easy in high-tech circles. Exabyte, a supplier of tape storage devices and network storage solutions, enjoyed a heyday after its first product introduction and subsequent IPO in 1989. But as the… Continued

It’s easy to get lost in the crowd in the Big Apple, but Best Buy made sure that didn’t happen when it opened 11 new stores in New York and New Jersey in September 2000.… Continued

The PRSA has teamed with the American Red Cross to recruit and train PR and public affairs pros to support communications initiatives during local and national disasters. The partnership, dubbed “The Power of Two,” will… Continued