GlobalFluency, a network of 35 independent technology PR firms, debuts its new Web site with information on technology markets worldwide. The new site also provides links and resources to international business information, media organizations, technology… Continued
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New Martha Mag?
November 5th, 2001 by PRNEWSEveryone’s favorite domestic diva may be planning another magazine launch. Martha Stewart reportedly is considering launching a pub aimed at families who travel. While the current national and economic situation suggests a less-than-favorable environment for… Continued
PR NEWS’ Winners Prove Their Weight in Platinum
November 5th, 2001 by PRNEWSA PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they… Continued
Harvard Every Month
November 5th, 2001 by PRNEWSThe Harvard Business Review is taking an unusual route in response to the dwindling ad market. While other pubs are shuttering, HBR is raising its frequency from 10 times a year to a monthly publishing… Continued
It’s Good to be King
November 5th, 2001 by PRNEWSHarris Publications will launch King, a new quarterly pub targeted at “urban-minded” men late this month. Coverage will include the standard men’s mag fare: women, automobiles, interviews with rappers and sports figures. (Harris Publications: 212/807-7100)
Interactive Health
November 5th, 2001 by PRNEWSPrevention magazine and iVillage are partnering on a new online health and wellness resource for women. The Prevention Center at iVillageHealth. com includes nutrition news, health articles, message boards and quizzes. Pitch Prevention editors with… Continued
Start-Up: Salary.com: The Trusted Online Compensation Source
November 5th, 2001 by PRNEWSCompensation data was the exclusive currency of consulting firms until Salary.com leveled the playing field by making competitive intelligence about pay scales universally accessible online. In May 2000, the company was set to launch its… Continued
This Just In…
November 5th, 2001 by PRNEWSThe Red Cross takes a PR hit in the wake of President Bernadine Healy’s resignation and rumors of poor management of the September 11 Liberty Fund. The Red Cross collected more than $500 million for… Continued
Product Launch: Wrinkle Free Results for Downy Wrinkle Releaser
November 5th, 2001 by PRNEWSWhen Procter & Gamble set out to introduce its new Downy Wrinkle Releaser (DWR) product to the college crowd in the fall of 2000, a little show-and-tell was in order. Convincing students that a spray-on… Continued
Media Relations: Messiest Apartment Contest Is A Tidy Victory for PR
November 5th, 2001 by PRNEWSIn 2000, the online apartment guide market was becoming saturated with new players. Apartments.com, the number two player, was looking to distinguish itself, especially among college students -heavy Internet users who are making the transition… Continued