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Your press release has gone through all its drafts and you’ve finally received approval from all the necessary parties. But is it really ready to hit the wires? Mitchell Friedman, of Mitchell Friedman Communications, offers… Continued

Web-based placements for your stories are gaining more credibility than ever among American Internet users. Online news sites are just as reliable as traditional news sources, according to a new study from the Online News… Continued

Biz360 is integrating MediaMap’s media data, including journalist and publication profiles, into its Market360 tool. Execs from Biz360 and MediaMap say the partnership will allow users to better track relationships with journalists as well as… Continued

Schwartz Communications promotes Gary Thompson to general manager of its San Francisco office. Since joining the firm in 2000, Thompson has been responsible for launching Schwartz’s reputation management practice. Bruce Jeffries-Fox, EVP with InsightFarm and… Continued

Secretary of State Colin Powell was ranked the most credible public figure (91 percent) over President Bush (86 percent) and Rudy Giuliani (87 percent) according to a recent survey in the March issue of Business… Continued

Part One of Two Being frugal and innovative is nothing new to nonprofit PR. But the first recession in a decade, coupled with the effects of Sept. 11, has led many nonprofit communications departments to… Continued

Enter the CEO Navigator, a new research tool from Burson-Marsteller designed to offer guidance to chief execs on how to communicate with vital stakeholder audiences. B-M’s research shows 48 percent of a corporation’s reputation is… Continued

The dire consequences of Sept. 11 for nonprofit fundraising have been a favorite topic for the mainstream press in recent months. And most nonprofit organizations – like their counterparts in the corporate world – are… Continued

Choosing the best trade events for your executives and announcements can be a tough job. PR NEWS and Catchpole Corp. are making it a little easier with a new feature on PRandMarketing.com. Go to our… Continued