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Hill and Knowlton partners with the Spectrum Group in Washington, D.C. to offer clients better business-to-government resources. The Spectrum Group has an extensive network of former U.S. government and military experts who offer insight on… Continued

Part One of a Two-Part Series on Media Analytics No one questions that perception matters. No one doubts that good press has a positive impact on the corporate bottom-line. Problem is, no one agrees on… Continued

These days “measurement” has become a buzzword as communications professionals struggle to find ways to measure their contribution to the bottom line and their value to the organization. Join PR NEWS on March 5 as… Continued

By placing your ad in PR NEWS Classified you’ll reach more than 10,000 qualified PR and Marketing professionals at corporations, PR agencies and associations. For more information contact Amy Urban at 301/354-1699 or aurban@pbimedia.com

Everyone knows you wait until a new product hits retail before conducting a major launch campaign. And the fashion-conscious among us also know one never wears white after Labor Day. Procter & Gamble and Manning,… Continued

4300 North Route 1 Building 1 South Brunswick, NJ 08852 609/520-4750 editors@wsj.com http://www.wsj.com The online version of The Wall Street Journal has drawn some 626,000 subscribers to date. A continuously updated business and financial news… Continued

National News: Gayle Butler, former executive editor, becomes editor-in-chief of the Building and Remodeling Group for Better Homes & Gardens. BH&G names Doug Jimerson editor-in-chief of the Gardening Group, and Sandra Soria, former senior deputy… Continued

Approval from the editors of Good Housekeeping is the stuff dreams are made of for any communications pro targeting moms. Don’t miss out on the pub’s guide to summer entertaining. (Copy deadline is March 15;… Continued

AARP launches Segunda Juventud, a quarterly, bilingual newspaper for Hispanics over the age of 50. The pub will provide information on everything from health and lifestyle trends to profiles of fascinating people over 50. The… Continued

Will Britain’s fun, fearless females be disappointed when the mag celebrates its 30th birthday with a change in focus? The British edition will shift its concentration from sexy to stable with an anniversary makeover. Editor… Continued