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CheckFree Studies Consumers to Measure Burgeoning Market

May 27th, 2002 by

Seven years ago, a few forward-thinking consumers – the “early adopters” – began paying their bills online. “They didn’t need a whole lot of encouragement to get started,” says Judy Wicks, VP of communications for… Continued

HP Measures Across Countries, Product Lines For Competitive Edge

May 27th, 2002 by

Ralf Leinemann, director of press and industry analyst relations for Hewlett-Packard’s Business Customer Organisation, oversees PR in more than 100 countries in Europe, the Middle East and Africa. “At the end of the day, what’s… Continued

Business Objects Eliminates Isolated Measures in Favor of Big Picture

May 27th, 2002 by

When Tracey Eiler, VP of corporate communications, arrived at Business Objects in 1995, the company had no formal measurement of the results PR produced. “There was no ongoing measurement to track how we were increasing… Continued

Media Moves

May 27th, 2002 by

National News: Bryant Gumble leaves “The Early Show.” A replacement has not been named, but phone news, human interest and product pitches to Senior Producer Alexandra Wallace, 212/975-7811 … Sam Boyle, former New York City… Continued

A Scoop and Good Eats

May 27th, 2002 by

The San Francisco Examiner launches S.F. Eats, a new weekly food and dining section appearing every Wednesday. Email Leslie Katz, lkatz@sfexaminer.com, with pitches. The paper also debuts a new gossip column, Scoop, on page two.… Continued

Fox’s Finger on Primetime ‘Pulse’ of News

May 27th, 2002 by

Fox will unveil a primetime news series this summer dubbed “The Pulse” and scheduled to debut July 10. The show is expected to be anchored by Shepard Smith, according to The New York Daily News.… Continued

Merging Media

May 27th, 2002 by

WashingtonPost.com will launch TechNews.com, a new Web site focused on “the news that matters most to technology, business and government decision makers,” on June 3. The new site will combine the resources of Washtech.com and… Continued

Measuring Moms

May 27th, 2002 by

Targeting junior online? According to a study commissioned by AOL, you should be focusing on his mother. Moms came out on top when polled about their use of the Internet. Mothers spend about 17 hours… Continued

This Just In…

May 27th, 2002 by

Gap CEO Millard Drexler will resign after two particularly disappointing years for the company. The announcement came as a shock to Gap brass and Wall Street, however, following the company’s return to its focus on… Continued

You’ve Counted Your Clips – Now What?

May 27th, 2002 by

Measurement has been a buzz word over the last year as thinning budgets and looming layoffs drove communications execs to adopt more quantifiable measures of the impact of PR. But beyond justifying the existence of… Continued