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Gap CEO Millard Drexler will resign after two particularly disappointing years for the company. The announcement came as a shock to Gap brass and Wall Street, however, following the company’s return to its focus on… Continued

Measurement has been a buzz word over the last year as thinning budgets and looming layoffs drove communications execs to adopt more quantifiable measures of the impact of PR. But beyond justifying the existence of… Continued

The past year has brought growing attention to the field of PR measurement – everything from technologies for analyzing your media clips to techniques for tying your campaigns to the bottom line. Measurement has come… Continued

Stephen Pisinski, 2000 chair and CEO of PRSA and 2002 chair of the society’s nominating committee, dies unexpectedly. Pisinski was president of the Montgomery Group in San Francisco and is survived by a wife and… Continued

A study released this month has brought some unwanted press for CNBC and its popular Wall Street correspondent, Maria Bartiromo. The study, based on 20 weeks of her reports and conducted by finance professors at… Continued

Western Washington University PR student Dave Chessen is making waves with the media before even receiving his degree. Chessen has launched a campaign against the Seattle Mariners baseball team after being ordered during a recent… Continued

You’ve taken the plunge. You’ve scraped up the money from your ever-tightening PR budget and have reserved a place in your senior management’s collective mind for measuring your PR program. Maybe you’ve even conducted your… Continued

To say that the past year hasn’t been a happy one for the technology industry would be an understatement. But for 3Com, many of whose technologies were among those hardest hit when telecom tanked and… Continued

Seven years ago, a few forward-thinking consumers – the “early adopters” – began paying their bills online. “They didn’t need a whole lot of encouragement to get started,” says Judy Wicks, VP of communications for… Continued

Ralf Leinemann, director of press and industry analyst relations for Hewlett-Packard’s Business Customer Organisation, oversees PR in more than 100 countries in Europe, the Middle East and Africa. “At the end of the day, what’s… Continued