Don’t miss the opportunity to have your outstanding PR campaign recognized. The deadline to enter PR NEWS’ Platinum PR Awards is Friday, June 7. Visit http://www.PRandMarketing.com for more information on categories and to download an… Continued
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Enron: A Look At The What Ifs…
June 3rd, 2002 by PRNEWSWhat if Enron’s Kenneth Lay had followed the classic rules of crisis management (Tell the truth: Tell it early, tell it all, tell it yourself)? Probably in the long run it wouldn’t have avoided the… Continued
Hospital ACEs Community Relations
June 3rd, 2002 by PRNEWSIn 2000, St. Vincent Hospital in Indianapolis was looking for a way to brand its pediatric wing and increase funding for the hospital’s children’s programs and services. What better way than to reach out directly… Continued
Media Insight: Special Projects
June 3rd, 2002 by PRNEWSU.S. News & World Report 1050 Thomas Jefferson Street, N.W. Washington, D.C. 20007 http://www.usnews.com As special projects editor at U.S. News & World Report, Jodi Schneider has a lot on her plate. She manages all… Continued
Business Objects Eliminates Isolated Measures in Favor of Big Picture
May 27th, 2002 by PRNEWSWhen Tracey Eiler, VP of corporate communications, arrived at Business Objects in 1995, the company had no formal measurement of the results PR produced. “There was no ongoing measurement to track how we were increasing… Continued
Media Moves
May 27th, 2002 by PRNEWSNational News: Bryant Gumble leaves “The Early Show.” A replacement has not been named, but phone news, human interest and product pitches to Senior Producer Alexandra Wallace, 212/975-7811 … Sam Boyle, former New York City… Continued
A Scoop and Good Eats
May 27th, 2002 by PRNEWSThe San Francisco Examiner launches S.F. Eats, a new weekly food and dining section appearing every Wednesday. Email Leslie Katz, lkatz@sfexaminer.com, with pitches. The paper also debuts a new gossip column, Scoop, on page two.… Continued
Fox’s Finger on Primetime ‘Pulse’ of News
May 27th, 2002 by PRNEWSFox will unveil a primetime news series this summer dubbed “The Pulse” and scheduled to debut July 10. The show is expected to be anchored by Shepard Smith, according to The New York Daily News.… Continued
Merging Media
May 27th, 2002 by PRNEWSWashingtonPost.com will launch TechNews.com, a new Web site focused on “the news that matters most to technology, business and government decision makers,” on June 3. The new site will combine the resources of Washtech.com and… Continued
Measuring Moms
May 27th, 2002 by PRNEWSTargeting junior online? According to a study commissioned by AOL, you should be focusing on his mother. Moms came out on top when polled about their use of the Internet. Mothers spend about 17 hours… Continued