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Last Chance to Enter!

June 3rd, 2002 by

Don’t miss the opportunity to have your outstanding PR campaign recognized. The deadline to enter PR NEWS’ Platinum PR Awards is Friday, June 7. Visit http://www.PRandMarketing.com for more information on categories and to download an… Continued

Enron: A Look At The What Ifs…

June 3rd, 2002 by

What if Enron’s Kenneth Lay had followed the classic rules of crisis management (Tell the truth: Tell it early, tell it all, tell it yourself)? Probably in the long run it wouldn’t have avoided the… Continued

Hospital ACEs Community Relations

June 3rd, 2002 by

In 2000, St. Vincent Hospital in Indianapolis was looking for a way to brand its pediatric wing and increase funding for the hospital’s children’s programs and services. What better way than to reach out directly… Continued

Media Insight: Special Projects

June 3rd, 2002 by

U.S. News & World Report 1050 Thomas Jefferson Street, N.W. Washington, D.C. 20007 http://www.usnews.com As special projects editor at U.S. News & World Report, Jodi Schneider has a lot on her plate. She manages all… Continued

Business Objects Eliminates Isolated Measures in Favor of Big Picture

May 27th, 2002 by

When Tracey Eiler, VP of corporate communications, arrived at Business Objects in 1995, the company had no formal measurement of the results PR produced. “There was no ongoing measurement to track how we were increasing… Continued

Media Moves

May 27th, 2002 by

National News: Bryant Gumble leaves “The Early Show.” A replacement has not been named, but phone news, human interest and product pitches to Senior Producer Alexandra Wallace, 212/975-7811 … Sam Boyle, former New York City… Continued

A Scoop and Good Eats

May 27th, 2002 by

The San Francisco Examiner launches S.F. Eats, a new weekly food and dining section appearing every Wednesday. Email Leslie Katz, lkatz@sfexaminer.com, with pitches. The paper also debuts a new gossip column, Scoop, on page two.… Continued

Fox’s Finger on Primetime ‘Pulse’ of News

May 27th, 2002 by

Fox will unveil a primetime news series this summer dubbed “The Pulse” and scheduled to debut July 10. The show is expected to be anchored by Shepard Smith, according to The New York Daily News.… Continued

Merging Media

May 27th, 2002 by

WashingtonPost.com will launch TechNews.com, a new Web site focused on “the news that matters most to technology, business and government decision makers,” on June 3. The new site will combine the resources of Washtech.com and… Continued

Measuring Moms

May 27th, 2002 by

Targeting junior online? According to a study commissioned by AOL, you should be focusing on his mother. Moms came out on top when polled about their use of the Internet. Mothers spend about 17 hours… Continued