Have some sexy news? Playboy’s media empire expands to include radio, as well. Playboy Radio debuted this month on XM Satellite Radio, under essentially the same format as Playboy’s TV program “Night Calls,” which features… Continued
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Baby Boomer Bust
September 9th, 2002 by PRNEWSMy Generation, AARP’s magazine tribute to the Baby Boomer generation, will close its doors with the January/February issue. The pub will be folded into Modern Maturity, and Editor Betsy Carter will become creative director for… Continued
Communications Veteran Brings PR Skills to New Management Role
September 9th, 2002 by PRNEWSOne of the eternal struggles of PR is getting senior management to listen and to buy in to PR. Wouldn’t it be so much easier if PR were running the show? So we asked some… Continued
PR Executives Reflect on the Lasting Impact of Sept. 11 Attacks
September 9th, 2002 by PRNEWSA year after the tragic events of Sept. 11, 2001, most PR practitioners have turned their attention to the impact of a tough economy and the widespread effects of big-name business scandals. In fact, many… Continued
Strategy of the Week
September 9th, 2002 by PRNEWSEmployee communications around a major company event or change are second nature. But don’t let the flow of information dry up in the aftermath of your big news. Constant communications with employees will go a… Continued
Clarification
September 9th, 2002 by PRNEWSWe published the finalists for the Platinum PR Awards in the Aug. 26 issue of PR NEWS. Unfortunately, we inadvertently left one finalist off our list! Northwestern Mutual, a finalist in the External Publication category,… Continued
Business-to-Business Wallcovering Campaign Sets a ‘Model’ Example
August 26th, 2002 by PRNEWSEdward Howard & Co. got a tall order in 2001: Take a relatively small budget and build a business-to-business campaign that would persuade designers (a notoriously picky audience) to use more wallpaper – a not-so-sexy… Continued
MEDIA INSIGHT: Budget Living
August 26th, 2002 by PRNEWS317 Madison Ave., Ste. 2300 New York, NY 10017 212/687-6060 212/687-5222 (fax) http://www.budgetlivingmedia.com Want to reach women with deep pockets? Turn to the typical women’s mags. Want to reach an increasingly powerful audience of women… Continued
Media Moves
August 26th, 2002 by PRNEWSNational News: Brian Bergstein, San Jose correspondent for the Associated Press, leaves the San Jose bureau to cover telecom for AP in New York. Rachel Konrad replaces him. She will cover news and technology in… Continued
Strategy of the Week
August 26th, 2002 by PRNEWSGet to know freelance writers. While a relationship with a New York Times reporter or the editor of the leading magazine in your industry is key, well-connected freelance writers can offer not only great placements… Continued