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Raunchy Radio

September 9th, 2002 by

Have some sexy news? Playboy’s media empire expands to include radio, as well. Playboy Radio debuted this month on XM Satellite Radio, under essentially the same format as Playboy’s TV program “Night Calls,” which features… Continued

Baby Boomer Bust

September 9th, 2002 by

My Generation, AARP’s magazine tribute to the Baby Boomer generation, will close its doors with the January/February issue. The pub will be folded into Modern Maturity, and Editor Betsy Carter will become creative director for… Continued

Communications Veteran Brings PR Skills to New Management Role

September 9th, 2002 by

One of the eternal struggles of PR is getting senior management to listen and to buy in to PR. Wouldn’t it be so much easier if PR were running the show? So we asked some… Continued

PR Executives Reflect on the Lasting Impact of Sept. 11 Attacks

September 9th, 2002 by

A year after the tragic events of Sept. 11, 2001, most PR practitioners have turned their attention to the impact of a tough economy and the widespread effects of big-name business scandals. In fact, many… Continued

Strategy of the Week

September 9th, 2002 by

Employee communications around a major company event or change are second nature. But don’t let the flow of information dry up in the aftermath of your big news. Constant communications with employees will go a… Continued

Clarification

September 9th, 2002 by

We published the finalists for the Platinum PR Awards in the Aug. 26 issue of PR NEWS. Unfortunately, we inadvertently left one finalist off our list! Northwestern Mutual, a finalist in the External Publication category,… Continued

Business-to-Business Wallcovering Campaign Sets a ‘Model’ Example

August 26th, 2002 by

Edward Howard & Co. got a tall order in 2001: Take a relatively small budget and build a business-to-business campaign that would persuade designers (a notoriously picky audience) to use more wallpaper – a not-so-sexy… Continued

MEDIA INSIGHT: Budget Living

August 26th, 2002 by

317 Madison Ave., Ste. 2300 New York, NY 10017 212/687-6060 212/687-5222 (fax) http://www.budgetlivingmedia.com Want to reach women with deep pockets? Turn to the typical women’s mags. Want to reach an increasingly powerful audience of women… Continued

Media Moves

August 26th, 2002 by

National News: Brian Bergstein, San Jose correspondent for the Associated Press, leaves the San Jose bureau to cover telecom for AP in New York. Rachel Konrad replaces him. She will cover news and technology in… Continued

Strategy of the Week

August 26th, 2002 by

Get to know freelance writers. While a relationship with a New York Times reporter or the editor of the leading magazine in your industry is key, well-connected freelance writers can offer not only great placements… Continued