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Success in a senior PR role boils down to five key factors, according to Bill Heyman, president and CEO of Heyman Associates. Those key ingredients are integrity, self confidence, likeability, energy level, and intellect. Heyman… Continued

The Arthur W. Page Society, The Council of PR Firms, The Institute for Public Relations, PRSA and the Public Affairs Council have joined forces to submit “Friend of the Court” briefs in Nike’s appeal to… Continued

If you follow the mainstream media, you would think corporate social responsibility is an oxymoron these days. But we know there are plenty of organizations that take their roles as corporate citizens seriously – and… Continued

National: Tom Jarriel, correspondent for “20/20,” retires after 38 years. No replacement has been named. For more information, call 212/456-7777 … Henry Goldblatt, former senior editor at Fortune, makes the jump from financials to entertainment,… Continued

PBI Media, LLC 1201 Seven Locks Road, Suite 300 Potomac, MD 20854 301-354-1825 http://www.telecomweb.com If you’re looking for the best placement for your breaking business news on the telecom industry, Communications Today is it. The… Continued

Savvy email strategies can be powerful tools when dealing with the editors of online pubs – or any media outlet. Rob Gelphman, of Gelphman Associates, was pitching Trident Microsystems’ new graphics chip last summer. Before… Continued

Sports Illustrated Women, the women’s sports and fitness pub, will close with the December issue. The publication had a circulation of 400,000, but it was losing money, and Time Inc. made the call that the… Continued

If you’re looking for nationwide radio distribution, Kojo Nnamdi’s “Public Interest” is no longer the place to turn. National Public Radio has discontinued national distribution of the show, which previously aired on 37 stations across… Continued

Winner: IBM Americas Publication: Market$hare Budget: There was no budget allocated for the new publication; Market$hare was simply a part of Freeman and O’Donnell’s workflow. IBM has 14 unique groups in its IBM Americas marketing… Continued

Winner: APCO Worldwide Campaign: Xiameter Brand Launch Budget: $300,000 Launching a new brand isn’t a top priority for most PR pros when their organizations are in Chapter 11 bankruptcy. But in October 2001, after five… Continued