Wampler Foods puts its corporate site, http://www.wampler.com, to good use with a prominent link to recall news at the top of its left-hand navigation bar. The crisis site includes exhaustive information on the recall of… Continued
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Job Tracker
October 21st, 2002 by PRNEWSPrestigious PR agency seeks Sr. VP or experienced VP with background in pharmaceutical, healthcare and medical accounts. Position requires strong account and staff management skills. Having worked on large national/international accounts is a plus. Opportunities… Continued
The State of Online PR: Web Takes Its Place Among Mature Media
October 21st, 2002 by PRNEWSThe naysayers are eating crow … but so are a few of the evangelists. The Web has grown up, and while the medium is every bit as powerful as some predicted it would be, many… Continued
Strategy of the Week
October 21st, 2002 by PRNEWSTight budgets and tough travel have PR pros pricing a variety of high-tech alternatives to the traditional media tour. Straight numbers are hard to come by, and the best solution to your “media tour” (whether… Continued
Climbing the Comms Ladder
October 21st, 2002 by PRNEWSSuccess in a senior PR role boils down to five key factors, according to Bill Heyman, president and CEO of Heyman Associates. Those key ingredients are integrity, self confidence, likeability, energy level, and intellect. Heyman… Continued
PR Industry Bands Together for Free Speech
October 21st, 2002 by PRNEWSThe Arthur W. Page Society, The Council of PR Firms, The Institute for Public Relations, PRSA and the Public Affairs Council have joined forces to submit “Friend of the Court” briefs in Nike’s appeal to… Continued
Deadline Approaching for CSR Entries!
October 21st, 2002 by PRNEWSIf you follow the mainstream media, you would think corporate social responsibility is an oxymoron these days. But we know there are plenty of organizations that take their roles as corporate citizens seriously – and… Continued
Media Moves
October 21st, 2002 by PRNEWSNational: Tom Jarriel, correspondent for “20/20,” retires after 38 years. No replacement has been named. For more information, call 212/456-7777 … Henry Goldblatt, former senior editor at Fortune, makes the jump from financials to entertainment,… Continued
Multicultural Campaign: Multicultural Campaign Results Melt in Your Mouth
October 14th, 2002 by PRNEWSWinner: rbb Public Relations Campaign: M&Ms Go Hispanic Budget: $150,000, with the majority going to professional services and about 10 percent going to media mailings and associated costs. When M&M/Mars made the decision in 2001… Continued
Media Relations: Clear Objectives Bring Avaya to Goal Line
October 14th, 2002 by PRNEWSWinner: Weber Shandwick Worldwide Campaign: Avaya Triple Crown Campaign Budget: $60,000 a month Networking company Avaya faced an uphill battle when it was spun off from Lucent late in 2000. Working in the shadow of… Continued