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October 21st, 2002 by

Wampler Foods puts its corporate site, http://www.wampler.com, to good use with a prominent link to recall news at the top of its left-hand navigation bar. The crisis site includes exhaustive information on the recall of… Continued

Job Tracker

October 21st, 2002 by

Prestigious PR agency seeks Sr. VP or experienced VP with background in pharmaceutical, healthcare and medical accounts. Position requires strong account and staff management skills. Having worked on large national/international accounts is a plus. Opportunities… Continued

The State of Online PR: Web Takes Its Place Among Mature Media

October 21st, 2002 by

The naysayers are eating crow … but so are a few of the evangelists. The Web has grown up, and while the medium is every bit as powerful as some predicted it would be, many… Continued

Strategy of the Week

October 21st, 2002 by

Tight budgets and tough travel have PR pros pricing a variety of high-tech alternatives to the traditional media tour. Straight numbers are hard to come by, and the best solution to your “media tour” (whether… Continued

Climbing the Comms Ladder

October 21st, 2002 by

Success in a senior PR role boils down to five key factors, according to Bill Heyman, president and CEO of Heyman Associates. Those key ingredients are integrity, self confidence, likeability, energy level, and intellect. Heyman… Continued

PR Industry Bands Together for Free Speech

October 21st, 2002 by

The Arthur W. Page Society, The Council of PR Firms, The Institute for Public Relations, PRSA and the Public Affairs Council have joined forces to submit “Friend of the Court” briefs in Nike’s appeal to… Continued

Deadline Approaching for CSR Entries!

October 21st, 2002 by

If you follow the mainstream media, you would think corporate social responsibility is an oxymoron these days. But we know there are plenty of organizations that take their roles as corporate citizens seriously – and… Continued

Media Moves

October 21st, 2002 by

National: Tom Jarriel, correspondent for “20/20,” retires after 38 years. No replacement has been named. For more information, call 212/456-7777 … Henry Goldblatt, former senior editor at Fortune, makes the jump from financials to entertainment,… Continued

Multicultural Campaign: Multicultural Campaign Results Melt in Your Mouth

October 14th, 2002 by

Winner: rbb Public Relations Campaign: M&Ms Go Hispanic Budget: $150,000, with the majority going to professional services and about 10 percent going to media mailings and associated costs. When M&M/Mars made the decision in 2001… Continued

Media Relations: Clear Objectives Bring Avaya to Goal Line

October 14th, 2002 by

Winner: Weber Shandwick Worldwide Campaign: Avaya Triple Crown Campaign Budget: $60,000 a month Networking company Avaya faced an uphill battle when it was spun off from Lucent late in 2000. Working in the shadow of… Continued