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While some recent reports show guarded optimism for PR spending, Silicon Valley firms are still feeling the powerful crunch of a down economy and the high-tech implosion. A new study by McKie Headstrom PR shows… Continued

Competition can be a good thing in many areas of our lives. I’m a runner. I tend to run farther and faster when I am with other runners rather than by myself. In business, competition… Continued

MapInfo, a global software firm, and its agency of record, Schwartz Communications, have been together for 11 years. But the team’s approach to communications is as fresh today as it was a decade ago, in… Continued

Every PR department wants an agency that really understands its business needs. What better way than to actually integrate an employee of your agency into your own team? When Wyeth Consumer Healthcare, which owns the… Continued

435 North Michigan Avenue #300 Chicago, IL 60611 312/222-3232 http://www.chicagotribune.com The Chicago Tribune is letting its hair down, and Denise Joyce, previously The Trib’s health and family editor, is the woman behind it. Joyce oversees… Continued

National News: Terry Heifetz, producer for “The Wall Street Journal Report,” leaves. Joel Franklin, senior producer for CNBC’s “Louis Rukeyser’s Wall Street,” replaces Heifetz. Franklin will also continue in his role at “Louis Rukeyser’s Wall… Continued

In early 2002, most media were focusing on the war on terror, not the war on pests. The National Pest Management Association was getting little play in the media, and members of the nonprofit organization… Continued

Penton Technology Media will begin publishing ITconsultant magazine, a bi-monthly title, in print and digital editions in January. The new pub, targeted at high-tech consultants, will feature emerging technology, strategies, ad consulting tools, along with… Continued

Ashleigh Banfield, who seems to be “on location” at the scene of every major news story since her compelling documentation of the events of Sept. 11, is finally getting a break. MSNBC has canceled “Ashleigh… Continued

Newspapers drool over readers between the ages of 18 and 34 – that powerful demographic almost guaranteed to draw advertisers. But those readers are more likely to be in front of a computer screen than… Continued