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Newspapers drool over readers between the ages of 18 and 34 – that powerful demographic almost guaranteed to draw advertisers. But those readers are more likely to be in front of a computer screen than… Continued

This week’s strategy: Leverage your relationship with your agency to develop unique partnerships that get your message heard. Val Marmillion, president of Pacific Visions Communications, connects diverse clients on a regular basis to promote causes… Continued

When Dave Perry joined Xyron Semiconductor in Vancouver, Wash., this summer as VP of marketing, he quickly determined that the company’s PR firm lacked the depth of knowledge to effectively position Xyron’s complex technology. Perry… Continued

This December, PR NEWS will honor a PR Professional of the Year. We’re seeking your nominations for seasoned PR practitioners who embody the best of communications – whose creativity, dedication, active leadership and positive influence… Continued

We would be hard-pressed to find PR professionals who say they’ve enjoyed the effects of the economic downturn. But in many ways, today’s tight budgets have made for more efficient and effective agency/client relationships. Clients… Continued

Prestigious PR agency seeks Sr. VP or experienced VP with background in pharmaceutical, healthcare and medical accounts. Position requires strong account and staff management skills. Having worked on large national/international accounts is a plus. Opportunities… Continued

Mark your calendar for the following industry events, coming up this year. Event: “Meet the Media” Date/Location: Monday, Nov. 11; 3 West Club, New York Content: The Healthcare PR and Marketing Society of Greater New… Continued

Please don’t miss the Nov. 1 deadline for PR NEWS’ CSR Awards program. We’ll honor outstanding corporate social responsibility in categories including business ethics communications, environmental communications and more. See http://www.PRandMarketing.com for more information or… Continued

While some recent reports show guarded optimism for PR spending, Silicon Valley firms are still feeling the powerful crunch of a down economy and the high-tech implosion. A new study by McKie Headstrom PR shows… Continued

Competition can be a good thing in many areas of our lives. I’m a runner. I tend to run farther and faster when I am with other runners rather than by myself. In business, competition… Continued