Despite increasing interest (fueled by corporate scandal and other crises) in the power of PR, most corporations still prioritize marketing over PR when it comes to
compensation. According to Mercer's 2002 Corporate Marketing and Communication Compensation Survey, the median total cash compensation for a company's chief marketing executive is
$207,800. Meanwhile, top corporate comms players are shorted close to $25,000 by comparison, raking in a median total cash compensation of $183,600.
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Nonprofit PR Salaries
|
|
| Senior Vice President |
$150K - $175K
|
| Vice President |
$125K - $160K
|
| Director |
$75K - $120K
|
| Manager |
$60K - $85K
|
| Assistant Manager |
$40K - $60K
|
| Specialist |
$25K - $35K
|
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Median Total Cash Compensation for PR vs. Marketing
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|
|
Title
|
Median Total Cash Compensation
|
| Top Marketing Executive |
$207,800
|
| VP, Corporate Communications |
$183,600
|
| Advertising/Marketing Communications Manager |
$76,100
|
| Public Relations Manager |
$70,300
|
| Source: Mercer Human Resource Consulting | |