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In other personnel news, a recent survey by the PRSA Counselor’s Academy backs up what most HR surveys have revealed — that personal job satisfaction and not pay, is key to retaining employees. Seventy-three percent… Continued

Approximately 20,000 GE workers plan to go on strike this week for two days to protest a hike in healthcare co-pays that union officials say will cost some employees an additional $400 a year in… Continued

There’s no mistaking that James Bond was driving an Aston Martin in his latest appearance on the big screen, and certainly that didn’t hurt the brand. But have consumers reached the point of saturation with… Continued

Tipsheet is a new biweekly feature providing actionable advice in an easy-to-read use, “clippable” format. If you need a strategic primer on a certain PR topic, consider Tipsheet your invaluable “cheat sheet.” Research and measurement… Continued

Launching a seemingly obscure art exhibit in San Antonio is a challenge in and of itself. And it’s a whole other challenge pitching the idea right after the Sept. 11 terrorist attacks. Add a target… Continued

229 W. 43rd Street New York, NY 10036 212/556-1234 http://www.nytimes.com It doesn’t get much better than landing coverage in The New York Times, and Lynette Holloway, East Coast music industry reporter, is opening new avenues… Continued

National News: Julia Sommerfeld, health producer for MSNBC.com, leaves to become a health reporter for The Seattle Times. Email jsommerfeld@seattletimes.com; Molly Masland will cover health at MSNBC.com until a replacement for Sommerfeld is named. Call… Continued

Though the tech magazine industry has taken a hit over the past few years, there are still some hefty books left standing. Following are the top 5 consumer computer books by circulation, according to Media… Continued

Corporate Moves Hughes Electronics Corp. elevates Bob Marsocci to VP of corporate communications. He will retain his position as director of comms for DirecTV Inc., a Hughes subsidiary. Marsocci replaces George Jamison, who was named… Continued

PR NEWS will not publish on Dec. 30 in honor of the holiday season. Look for us in your mailboxes on Jan. 6 with our traditional Year Ahead issue, including predictions and expert advice for… Continued