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Start Communicating with Stakeholders Now, Before the Political Crisis Hits

June 9th, 2003 by

Some day soon, some level of government will consider legislation or regulations that directly impact your industry. Like death and taxes, it’s inevitable. While most organizations have trade association staff or government affairs staff whose… Continued

Mental Health Campaign Shows Value of Audience Research

June 9th, 2003 by

A recent campaign in Pittsburgh-area public schools has done more than help to remove the stigma associated with mental health issues among young people. For the nonprofit Community Connections for Families, the campaign demonstrated the… Continued

Media Insight: "BusinessWeek Investor"

June 9th, 2003 by

BusinessWeek 1211 Sixth Avenue New York, NY 10020 http://www.businessweek.com The Wind-Up The “Business Week Investor” section targets financially sophisticated readers who nevertheless still need solid advice on 401(k) plans, life insurance products and estate planning.… Continued

Media Metrics

June 9th, 2003 by

During the first quarter of 2003, corporate news shifted from lingering corporate scandals that generated mainly negative corporate news to more positive coverage, according to the first quarter results of Delahaye’s 2003 Media Reputation Index… Continued

Q/A: Staying Ahead of the Eight Ball in CSR

June 9th, 2003 by

Hoping to enhance its global corporate responsibility efforts, Burson-Marsteller recently named Bennett Freeman as Managing Director for Corporate Responsibility in the firm’s U.S. Corporate and Financial Practice. Freeman, a former deputy assistant secretary of state… Continued

MediaMap adds "Bloggers" to the board…

June 9th, 2003 by

They’re the Web descendants of Upton Sinclair and other journalistic muckrackers: “bloggers.” These are journalists who post breaking news and information to their Weblogs in diary-like fashion, offering readers unique spins on news stories. Bloggers,… Continued

2003 Best of Silver Anvil Award winners…

June 9th, 2003 by

PR giant Burson-Marsteller captured the PRSA’s Best of Silver Anvil Award last week for its communications plan to restore public confidence in the U.S. Postal Service during the 2001 anthrax crisis. A public opinion poll… Continued

PRSA Responds to PR News/YoungPRPros Poll

June 9th, 2003 by

To the Editor: Your May 26th article describing a poll of young PR professionals is troubling. While it claims that a “poll” was conducted on PRSA’s PRConline listserv, we found no evidence of solicitation for… Continued

…And Tactics

June 9th, 2003 by

John Gilfeather, vice chairman and director of Roper’s Corporate Reputation Scorecard, says that companies will pay a steep price if they continue to stick their heads in the sand. “If companies don’t do anything, they’ll… Continued

Trend…

June 9th, 2003 by

There may be shouts and an occasional murmur that the economy is starting to turn around, albeit slightly. Not so for Americans’ attitudes about Corporate America, apparently. They still view U.S. companies – across the… Continued