Some day soon, some level of government will consider legislation or regulations that directly impact your industry. Like death and taxes, it’s inevitable. While most organizations have trade association staff or government affairs staff whose… Continued
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Mental Health Campaign Shows Value of Audience Research
June 9th, 2003 by PRNEWSA recent campaign in Pittsburgh-area public schools has done more than help to remove the stigma associated with mental health issues among young people. For the nonprofit Community Connections for Families, the campaign demonstrated the… Continued
Media Insight: "BusinessWeek Investor"
June 9th, 2003 by PRNEWSBusinessWeek 1211 Sixth Avenue New York, NY 10020 http://www.businessweek.com The Wind-Up The “Business Week Investor” section targets financially sophisticated readers who nevertheless still need solid advice on 401(k) plans, life insurance products and estate planning.… Continued
Media Metrics
June 9th, 2003 by PRNEWSDuring the first quarter of 2003, corporate news shifted from lingering corporate scandals that generated mainly negative corporate news to more positive coverage, according to the first quarter results of Delahaye’s 2003 Media Reputation Index… Continued
Q/A: Staying Ahead of the Eight Ball in CSR
June 9th, 2003 by PRNEWSHoping to enhance its global corporate responsibility efforts, Burson-Marsteller recently named Bennett Freeman as Managing Director for Corporate Responsibility in the firm’s U.S. Corporate and Financial Practice. Freeman, a former deputy assistant secretary of state… Continued
MediaMap adds "Bloggers" to the board…
June 9th, 2003 by PRNEWSThey’re the Web descendants of Upton Sinclair and other journalistic muckrackers: “bloggers.” These are journalists who post breaking news and information to their Weblogs in diary-like fashion, offering readers unique spins on news stories. Bloggers,… Continued
2003 Best of Silver Anvil Award winners…
June 9th, 2003 by PRNEWSPR giant Burson-Marsteller captured the PRSA’s Best of Silver Anvil Award last week for its communications plan to restore public confidence in the U.S. Postal Service during the 2001 anthrax crisis. A public opinion poll… Continued
PRSA Responds to PR News/YoungPRPros Poll
June 9th, 2003 by PRNEWSTo the Editor: Your May 26th article describing a poll of young PR professionals is troubling. While it claims that a “poll” was conducted on PRSA’s PRConline listserv, we found no evidence of solicitation for… Continued
…And Tactics
June 9th, 2003 by PRNEWSJohn Gilfeather, vice chairman and director of Roper’s Corporate Reputation Scorecard, says that companies will pay a steep price if they continue to stick their heads in the sand. “If companies don’t do anything, they’ll… Continued