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In the media universe — taking the Web out of the mix, for a moment — space is still finite. But a recent nationwide survey of TV/radio public affairs directors and print publishers found an… Continued

It comes with the PR territory: You land a new account that, try as you might, just doesn’t get you fired up. But sometimes communication pros get the opportunity to meld their passions with PR.… Continued

First, there was the rather brief debate about who owned the term “Fair and Balanced,” sparked by Fox News’ recent lawsuit against satirist Al Franken, who uses “Fair and Balanced” — Fox News’ tagline –… Continued

A recent poll sponsored by PR NEWS and the Counselors Academy took the pulse of PR execs on a bevy of issues that are now on the front burner in the PR field, including, perhaps… Continued

Agency/client relations are seldom easy. In the current climate, however, with PR budgets still tight and staffing levels reduced on both sides of the table, the issues that make or break a marriage take on… Continued

This PR NEWS virtual seminar, right from your desktop, will be held from 1:30-3 p.m. (ET) on Tuesday, Sept. 16. This is the only workshop you’ll need to get your analyst relations programs in high… Continued

Having been on both sides the fence, I have a clear understanding of the dynamics that can arise in the relationship between corporate communications/public relations departments and PR firms. I think a critical issue for… Continued

The most successful corporate-agency relationships are built on principle–six principles of business conduct to be exact–that both the corporation and the agency can agree on and follow. The principles were developed by Arthur W. Page,… Continued

Without question, we all know that research and evaluation are key elements to any successful public relations program. For nonprofit and association public relations programs, however, the thought of executing a full-scale research and evaluation… Continued

In an exclusive poll provided to PR NEWS, PRSA recently took the pulse of nearly 400 communications executives working at nonprofits and associations. We wanted to get some vital stats about these PR pros, particularly… Continued