Subscription Content

“A Passion for Winning: Fifty Years of Promoting Legendary People and Products” by Aaron D. Cushman (Lighthouse Point Press, 2004; $21.95) This is the perfect book for PR execs to curl up with at night… Continued

As part of the Counselors Academy study, we asked respondents what they would do specifically public relations-wise for several executives facing trial. Most of the opinions were serious, but a few had tongue-firmly-tucked-in-cheek. Richard Grasso:… Continued

Martha Stewart. John Rigas. Scott Sullivan. Although they have not been convicted of any crimes yet, the media have swiftly turned them into symbols of late-1990s greed run amok. And it’s a fairly safe bet… Continued

Nearly 20 years ago, amid the savings and loan scandals, Viking Press published “Beyond the Bottom Line: How Business Leaders Are Turning Principles into Profits,” by Tad Tuleja, one of a boatload of books at… Continued

Despite deep job cuts throughout industry in the last few years (not to mention the jobless economic recovery) PR salaries at both the corporate and agency levels held up in 2003, according to the results… Continued

The current issue of Business 2.0 (January/February) features the magazine’s fourth annual list of the “101 Dumbest Moments in Business.” Here are a few PR-related doozies: #13 In an effort to improve its public image… Continued

Crisis management guru Jonathan Bernstein, who is celebrating his tenth anniversary in business this month, has watched crisis communications move from the aisle of corporate America to center stage. Bernstein, a frequent commentator on crisis… Continued

Calling Al Ries. A new Association of National Advertisers study may toss a little lighter fluid on the (constant) debate about the merits of advertising versus those of PR. The ANA, which represents 330 marketers… Continued

The Communicator of the Year, or COY, will recognize integrity and excellence in communication and be presented to an individual or organization demonstrating those qualities. A call for nominations is being mailed to IABC members… Continued

That Mark Weiner, CEO of Delahaye Medialink Worldwide, has been named chair of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations (IPR) for 2004. He’s replacing Katie Paine, chairman… Continued