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Did you know???

April 19th, 2004 by

That Frank Ovaitt has been elected President-CEO of the Institute for Public Relations. Ovaitt, managing director of Crossover International Inc., an independent communications firm he founded in 1995, takes on the helm of IPR at… Continued

Mark the date

April 19th, 2004 by

The sixth annual National Black Public Relations Society Conference (NBPRS) is scheduled for Sept. 30-Oct. 3 at the Hyatt Regency at McCormick Place in Chicago. This year’s event will stress four factors in PR: reputation,… Continued

Fleishman-Hillard Opens Raleigh- Durham Office

April 19th, 2004 by

Led by Senior VP Britt Carter, the office will offer clients in the Carolinas a full range of PR services, including healthcare/life sciences communications, consumer product marketing, public affairs and investor relations. Fleishman also recently… Continued

LatinClips Branches Out

April 19th, 2004 by

The race is well underway among marketers to tap into Hispanic-Americans, the country’s fastest-growing minority. (Hershey’s announced last week that it will soon blanket Spanish-language TV, radio and magazines with ads for its chocolates and… Continued

Toll of Corporate Scandals, Take 19

April 19th, 2004 by

With apologies to Gomer Pyle, U.S.M.C., surprise, surprise. The corporate scandals that have dominated the business headlines for the last few years have started to take a toll on the nation’s journalists and are changing… Continued

Martha’s PR Strategy: Half-Pregnant and Ill-Begotten

April 19th, 2004 by

(Martha Stewart’s lawyers recently asked for a new trial for the domestic diva after saying that they uncovered evidence that one of the jurors who convicted her last month lied about his past. Will Martha… Continued

Q/A: Reflections on Three Decades in Public Relations

April 19th, 2004 by

John Graham, chairman-CEO of Fleishman-Hillard Inc., who is celebrating his 30th anniversary in public relations this year, was named president-CEO of the firm in 1974 when it had just one office in St. Louis. Under… Continued

PR Lends Muscle to Fitness Club’s Efforts to Reverse Media Perception

April 19th, 2004 by

At the start of 2003 Bally Total Fitness had developed a reputation as being none too friendly to the press. Reporters might have to wait two weeks to get their calls returned from the nation’s… Continued

Why Most Press Releases Miss the Desk but Hit the Garbage Can

April 19th, 2004 by

By Steve Lundin/CEO BIGfrontier Communications Group; slundin@bigfrontier.org The sad journey of the typical press release is not that of a proud salmon, expiring on the final swim back to the birthing pool, but of a… Continued

Poorly Written, Executed Press Releases Dog Industry And Impact Bottom Line

April 19th, 2004 by

On a recent edition of ESPN2’s “Fastbreak,” which provides highlights and analysis of the day’s NBA games, host Kevin Frazier reported that former Atlanta Hawk star Dominique Wilkins had joined the club’s management team. One… Continued