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At the start of 2003 Bally Total Fitness had developed a reputation as being none too friendly to the press. Reporters might have to wait two weeks to get their calls returned from the nation’s… Continued

By Steve Lundin/CEO BIGfrontier Communications Group; slundin@bigfrontier.org The sad journey of the typical press release is not that of a proud salmon, expiring on the final swim back to the birthing pool, but of a… Continued

On a recent edition of ESPN2’s “Fastbreak,” which provides highlights and analysis of the day’s NBA games, host Kevin Frazier reported that former Atlanta Hawk star Dominique Wilkins had joined the club’s management team. One… Continued

By Helene Solomon/SolomonMcCown Major corporations and brands have long dedicated their marketing dollars to national campaigns where their resources are focused on advertising buys to promote products and services. Public relations typically play a supporting… Continued

“Act Globally, Think Locally” isn’t just a cute bumper sticker anymore. With an entrenched global economy and the media growing more and more fragmented every day, crafting global brands for local taste has become imperative… Continued

That Frank Ovaitt has been elected President-CEO of the Institute for Public Relations. Ovaitt, managing director of Crossover International Inc., an independent communications firm he founded in 1995, takes on the helm of IPR at… Continued

The sixth annual National Black Public Relations Society Conference (NBPRS) is scheduled for Sept. 30-Oct. 3 at the Hyatt Regency at McCormick Place in Chicago. This year’s event will stress four factors in PR: reputation,… Continued

Led by Senior VP Britt Carter, the office will offer clients in the Carolinas a full range of PR services, including healthcare/life sciences communications, consumer product marketing, public affairs and investor relations. Fleishman also recently… Continued

The race is well underway among marketers to tap into Hispanic-Americans, the country’s fastest-growing minority. (Hershey’s announced last week that it will soon blanket Spanish-language TV, radio and magazines with ads for its chocolates and… Continued

With apologies to Gomer Pyle, U.S.M.C., surprise, surprise. The corporate scandals that have dominated the business headlines for the last few years have started to take a toll on the nation’s journalists and are changing… Continued