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On June 15, PR NEWS held its Advanced PR Measurement Workshop: Strategies To Boost Reputation, Market Share and Mind Share. If you couldn’t attend this webinar, you can still benefit from the sound advice and… Continued

In spring 2002 things were a mess at law firm Winstead Sechrest & Minick. The outside PR agencies were running their own shows and the internal media relations program stagnated, even though the PR budget… Continued

By Barbara Fishkind Make no mistake, public education is big business. It’s not just about educating tomorrow’s citizens, rather it’s about running a smooth, efficient, cost-effective operation that’s responsible to taxpayers. The job of preparing… Continued

Although the networks are still the go-to vehicles for mass audiences, long-term viewing trends favor cable, which continues to eat away at the nets’ power. Considering the increasing clout of cable, we asked Medialink’s U.S.… Continued

One of the many famous remarks by former President Ronald Reagan, who died June 5 after a ten-year battle with Alzheimer’s disease, was “Trust, but verify.” The comment by the “Great Communicator” was Reagan’s way… Continued

During the IABC International Conference last week in Los Angeles, keynote speaker John Ryan, president-CEO of Farm Credit Canada, started off his comments with a simple yes- or-no question. Considering the overwhelming show of hands… Continued

LEWIS PR has opened an office in Washington, D.C. The office in the nation’s capital adds up to six new LEWIS shops in less than a year, including San Francisco, Copenhagen, Milan and Singapore. Ian… Continued

It was probably just a matter of time before some TV genius figured out that the world of publicity and PR might make for a juicy “Reality” show. Now comes word–via the New York Daily… Continued

Howard Rubenstein has come a long way from knocking out press releases on his mother’s kitchen table in Brooklyn–trust us on that one–to being a power broker at the epicenter of New York media. Usually… Continued

There’s been a major brouhaha in media circles lately about where all the young dudes went after falling off the (Nielsen) radar. But just in time for summer promos are reports that young males are… Continued