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Re: the profile of Joey Mooring in the June 14 issue (Case Study), Mooring tells PR NEWS he agrees with the substance of the article, but says references made about the early difficulties within the… Continued

You can probably find a lot more small business owners trolling online these days, too. After years of resistance, small business managers are finally getting into a comfort zone with the Web. A recent survey,… Continued

Encouraging news for PR pros trying to reach decision-makers online. The latest “Boardroom Connections” survey released by WSJ.com reveals that nearly all senior exes polled use the Internet at work (99%) and at home (97%),… Continued

While the methods are up and down the line, measurement, measurement, measurement is fast becoming to the PR industry what location, location, location is to real estate. And measurement for events is no exception, says… Continued

This week we stack the numbers for network news viewers compared with similar stats for cable programming, per Medialink. As the accompanying charts show, a growing number of viewers are flocking to the nets’ morning… Continued

The tech media company last week announced a partnership with PRN Corp.’s Premier Retail Networks, an in-store TV network that airs at retailers including Best Buy, Circuit City and Sears, Roebuck & Co. Terms were… Continued

PR measurement is at a crossroads–again. Educating senior management execs about the benefits of PR measurement — and all the philosophizing that went along with it – is no longer an issue. Rather, the battle… Continued

Scottsdale, AZ-based specialty magazine publisher Bigfish Publications recently introduced Hiatus Travel, specifically targeting the timeshare crowd. The quarterly magazine aspires to be the one-stop vacation planning resource for timeshare owners and potential owners. Each issue… Continued

Let’s call them “venerable.” It’s nicer than dried up, ailing or forgotten. They are the best of yesterday’s brands, still alive and kicking but sadly in need of a mainline shot of adrenaline. Sometimes it… Continued

What’s old is new again in Russia, with TV reportedly under effective state control and newspapers editors under pressure to give favorable coverage to President Vladmir Putin. But the folks at Forbes Inc. are not… Continued