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PR measurement is at a crossroads–again. Educating senior management execs about the benefits of PR measurement — and all the philosophizing that went along with it – is no longer an issue. Rather, the battle… Continued

Scottsdale, AZ-based specialty magazine publisher Bigfish Publications recently introduced Hiatus Travel, specifically targeting the timeshare crowd. The quarterly magazine aspires to be the one-stop vacation planning resource for timeshare owners and potential owners. Each issue… Continued

Let’s call them “venerable.” It’s nicer than dried up, ailing or forgotten. They are the best of yesterday’s brands, still alive and kicking but sadly in need of a mainline shot of adrenaline. Sometimes it… Continued

What’s old is new again in Russia, with TV reportedly under effective state control and newspapers editors under pressure to give favorable coverage to President Vladmir Putin. But the folks at Forbes Inc. are not… Continued

Keepin’ up with the Joneses, we’ll say. The New York Times Magazine is readying for the August launch of T: The New York Times Style Magazine, a new publication showcasing stylish living and the latest… Continued

Talk about the grateful dead. Life is making a comeback, this time as a weekend magazine that will compete with mainstays Parade and USA Weekend. The publication will be distributed Fridays in the Tribune Company… Continued

There’s been a lot of percolations in PR lately about the growing nexus between public relations and investor relations and whether ever the twain shall meet. Now, PR Newswire is playing its part, launching a… Continued

It’s sure to be a major scramble among PR execs who know a great opportunity when they see one. The Wall Street Journal’s first-ever global Technology Innovation Awards. The awards competition, which has been staged… Continued

By Barbara Fishkind Make no mistake, public education is big business. It’s not just about educating tomorrow’s citizens, rather it’s about running a smooth, efficient, cost-effective operation that’s responsible to taxpayers. The job of preparing… Continued

Although the networks are still the go-to vehicles for mass audiences, long-term viewing trends favor cable, which continues to eat away at the nets’ power. Considering the increasing clout of cable, we asked Medialink’s U.S.… Continued