On June 15, PR NEWS held its Advanced PR Measurement Workshop: Strategies To Boost Reputation, Market Share and Mind Share. If you couldn't attend this webinar, you can still
benefit from the sound advice and strategies from our experts: Kathryn Collins, director, Communications Research at General Motors; Mark Weiner, CEO, Delahaye Medialink and IPR's
Commission on Measurement and Evaluation for 2004; and Sandra Macleod, CEO of Echo, The Communications Research Group. To order the audio tape from event, contact Amy Urban at [email protected].
Among the measurement areas covered:
- How to integrate PR with marketing, advertising and sales efforts
- Selling research internally -objections you hear and how to respond
- Building appreciation for your PR work at no cost
- Measuring employee satisfaction and ties to your organization's reputation
- Increasing visibility through Six Sigma and marketing mix model
- Avoiding the most common measurement mistakes
- Conducting a powerful communications audit
- Evaluate your current measurement tools
- Attitudinal research and statistical modeling - formulas you need to know
Use this audio tape to train your entire PR team!