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In a recession-proof business like healthcare, it probably won’t hurt. Belsito & Company (New York), has launched a new consumer brand communications agency to help healthcare and consumer marketers better promote the benefits of their… Continued

It’s an election year, and it’s a Washington, D.C.-based PR firm, so when in Rome, right? Spectrum Science Public Relations, the fourth largest independently-owned healthcare- only PR firms in the country, has expanded its public… Continued

By Bruce Jeffries-Fox A recent survey from a major PR trade indicates once again that top management, including marketing executives, look to PR to play the lead role in building corporate reputation. Typically, reputation building… Continued

As PR agencies try to offset declining revenues, they’re hiking the hourly rates charged to their corporate clients. That’s one of the major conclusions in Spring Associates’ 8th annual public relations and corporate communications compensation… Continued

In measuring your reputation online, or just keeping up with what the public is saying about your company (and/or your CEO), the road less traveled could be the best route to take. Mary Ellen Bates,… Continued

‘Tis better to target with, my dear. As part of our special coverage this week on PR salary trends, we thought it would be interesting to find out some of the incomes among media consumers.… Continued

Corporate Communications Standard Medical/dental/vision plan(s) Two-four weeks’ vacation (more time off for those with tenure) Tuition reimbursement Paid personal days & holidays Defined number of paid sick days 401(k)/profit-sharing plan Reimbursement of business travel expenses… Continued

“There’s a lot of interviewing at the entry-level but not a lot of hiring, which is turning a lot of people off to the profession.” — Mike Marino, HR consultant to the PR industry “A… Continued

Despite downsizings affecting many communication executives the picture wasn’t so bad for PR pros who were employed last year. An argument can be made that it wasn’t so good, either. Base salaries for corporate PR… Continued

Marc Hausman isn’t afraid to use the ‘B’ word to describe the prospects for the PR industry now that the economy has started to percolate following four sluggish years. No, not that one. “I’m bullish,”… Continued