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The $11 billion merger between Kmart and Sears presents enormous PR challenges, ranging from combining two corporate cultures steeped in tradition to melding the (new) company’s approach to media relations. This is not an easy… Continued

Spending on PR and marketing was significantly curtailed in the immediate aftermath of the September 11 attacks, causing countless layoffs throughout the PR field. More than three years later, however, many PR executives say the… Continued

In the Nov. 24 issue of PR News, we incorrectly identified research firm GartnerG2 as “Gartner 2.” We apologize for the error.

PR Protectorates “PR’s iron control of the players themselves has created a vacuum where rumors, fancies and imagination run absolutely riot and the line between truth and fiction is utterly blurred.” — Liz Smith, whose… Continued

Flynn, whose career encompassed journalism, politics, government, and corporate communications, died late last month from congestive heart failure. He was 67. Flynn retired in 1995 as senior vp of Public Relations for Bechtel Corporation, the… Continued

The St. Louis-based PR firm, part of the Omnicom Group, says the practice, called FH Out Front, will involve more than a dozen Fleishman-Hillard staff members in seven markets: Chicago; Kansas City, Mo.; New York;… Continued

Another Hyundai executive has defected to Mitsubishi Motors North America (MMNA). Mitsubishi said last week that it hired Bob Martin (ex-product planning chief at Hyundai Motor America to the new post of director-brand marketing, effective… Continued

Newsweek has launched Tip, a spin-off of the popular “The Tip Sheet” section, which started three years ago. Tip, which will be strictly personal service journalism, is planned as a one-shot deal, starting with a… Continued

Kudos to IPR Winners…The Institute for Public Relations and its Commission on Public Relations Evaluation and Measurement recently handed out their version of the “Oscars”. Listed below is a partial recap of the winners, who… Continued

One of the more nettlesome problems facing PR execs is not just finding an audience but making sure it’s the right audience for the product and/or service (or idea). However, with the holiday shopping season… Continued