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By William J. Morley Members of Congress and senior White House officials are routinely bombarded by thousands of special interests seeking attention, access and, ultimately, support for every conceivable cause and constituency. Many of the… Continued

Last month, the Japanese government lifted its two-year-old ban on American beef imports, which was originally imposed over fears of mad cow disease. Japan was previously the largest foreign market for American beef, purchasing 330,000… Continued

Last summer, Arthur Wiese was in the middle of a personal crisis – he was en route to Columbus, OH, for the funeral of his wife’s sister – when he received a call about the… Continued

The concept of integration has a long and storied history of dipping its lithe finger into wading pools of every sort, from the politics of civil rights to the logarithms of calculus, to the bandwidth… Continued

Cathy Baron Tamraz, president of Business Wire, headquartered in San Francisco, has been promoted to CEO. Lifetime Television, New York, appointed Neil Schubert to the new position of senior vice president of publicity. He was… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes cringe as the telephone rings with yet another call from a publicist asking after a recent press release.) PHIL: A day doesn’t pass without… Continued

Company: Southwest Airlines Agency: SEO-PR Timeframe: January 2004 – Spring 2005 To be alive in the airline industry today is no small feat; to be thriving in it is a heroic accomplishment. Bankruptcy news has… Continued

Sasha Berman, president of Shotwell Media, prepares for another year of PR for independent films. The top event of the independent film year kicks off January 19 with the Sundance Film Festival. When it comes… Continued

QUESTION: Is Wal-Mart winning the hearts and minds of the American public with its PR initiatives? ANSWER: It seems to be, despite negative press reports relating to the company’s health care benefits and employee wages.… Continued

By Frank Ovaitt David Letterman rewards audience members for knowing their cuts of meat. Likewise, public relations practitioners can reap the rewards of smarter use of research – and, subsequently, better measurement results – by… Continued