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(In this excerpt from the newly-published PR News Guide to the Best Practices in Social Responsibility, Karyn Margolis, a senior account supervisor in the New York corporate and public affairs practice at Edelman, details how… Continued

You don’t need to sell Gary Sherwin on the value of public relations. As the new president and CEO of the Newport Beach (CA) Conference & Visitors Bureau, Sherwin has been there and done that… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins discuss word-of-mouth PR and the unlikely results it can generate.) PHIL: You may not believe this, but one of the most popular characters in the… Continued

When it comes to creating a video, whether it is for VNR release or distribution across the corporate sales channels, there is a good chance this work will be outsourced to a production company. While… Continued

Organization: American Business Media Budget: Approximately $100,000 Timeframe: June 2005 to March 2006 Planning an awards luncheon is a challenge unto itself. But planning a ceremony to commemorate both the awards program and a special… Continued

Nobody will ever claim public relations is a profession that helps to build healthy bodies. For the office-bound, working in high-stress conditions and at long hours in a sedentary position at an ergonomically inefficient workstation,… Continued

By Brandi North-Williams Technology is often viewed as a solution to problems. However, this solution has also created problems. The digital technology boom of present is causing problems in the public relations industry. Industry professionals… Continued

Score another ex-journalist for the PR world: Randy Radtke, formerly the editor of the Ripon (WI) Commonwealth Press, joined Alliance Laundry Systems last January. His title is “public relations specialist,” which is quite the euphemism… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins exchange objectivist insights on an oil executive’s retirement gift while filling their gas tank.) PHIL: You know you have a major PR problem when the… Continued

McDonald’s is going to have its hands full in the coming months when it comes to maintaining its PR image. The release of Eric Schlosser’s new book, “Chew On This: Everything You Don’t Want to… Continued