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(This week, PR News editors Phil Hall and Aaron Jenkins measure the PR surrounding a certain mega-retailer from Bentonville, AR.) AARON: I admit it. I don’t shop at Wal-Mart. Haven’t done so since last October… Continued

Few companies have generated as much controversy as the Halliburton Corp. and its KBR subsidiary. Due to its connections to the White House (Dick Cheney was the Halliburton chief executive before becoming Vice President) and… Continued

Company: TLA Entertainment Group Timeframe: February to April 2006 The whimpers of the 3 p.m. work slump that dogs many employees at the offices of TLA Entertainment Group in Philadelphia are actually that of dogs.… Continued

Question: Many PR professionals see the value in corporate blogging. But what’s the view of the subject from the C-suite? ANSWER: A new report suggests the C-suite has yet to appreciate the view. The Makovsky… Continued

By Annie Weber Well done research is an incredibly powerful tool for achieving many key public relations objectives. Whether it’s winning editorial coverage, establishing you or your clients as thought leaders, building a brand, or… Continued

So, what’s more important to a municipal budget, police officers or public relations officers? For the resort town of Ocean City, MD, it would appear cops gain priority. The town’s 2007 budget, which is currently… Continued

(One of the trickier elements of crisis communications involves the apologetic acknowledgement of error. But in crisis communications, as in life, saying “I’m sorry” is never an easy thing to do. In this exclusive excerpt… Continued

Has the C-suite finally learned to appreciate and value the services of its PR departments? Or would the corporate powers happily shut down and outsource their internal communications divisions as part of a budget-cutting endeavor.… Continued

When it comes to creating a video, whether it is for VNR release or distribution across the corporate sales channels, there is a good chance this work will be outsourced to a production company. While… Continued

Organization: American Business Media Budget: Approximately $100,000 Timeframe: June 2005 to March 2006 Planning an awards luncheon is a challenge unto itself. But planning a ceremony to commemorate both the awards program and a special… Continued