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While the past year has been a Golden Age of sorts for online communities to grow and prosper, one popular site last week witnessed perhaps the first official coup d’etat against the institution itself. Facebook… Continued

300 Million? No problem. Last week BusinessWeek reported that the United States’ population is on the cusp of 300 million – a status held only by two other economic powerhouses of late, China and India.… Continued

When it comes to corporate trust, people no longer rely on a single source for information. This is one of several principle findings of the new 2006 global Trust Barometer research report conducted by Edelman… Continued

It was a crisis communicator’s worst nightmare: As Ken Capps began his first day on the job as the vice president, public affairs, of Dallas Fort Worth International Airport (DFW), the country was in the… Continued

If you walked up to a Starbucks counter with a free iced coffee coupon in hand last week, you were likely to be disappointed. The problem: The coupons’ original dissemination to select employees was “redistributed… Continued

An exciting trend is occurring in American business today – that is, recognizing and using the power of apology. A recent article in the National Law Journal described the “I’m sorry” movement in medicine as… Continued

It’s not everyday that PR professionals get recognized for their hard work – some would argue they rarely get recognized. The Platinum PR Awards, now in its fifth year, continues to shine the spotlight on… Continued

Company: Caterpillar, Inc. Consultancy: LaMarsh & Associates Timeframe: 2003-2006 The U.S. operates the largest and most expensive healthcare system in the world, and as it began its downward spiral into yesteryears’ economic rut, construction and… Continued

With the early days of September behind us, the back-to-school season is in full swing, lending itself to spotlighting academic conferences that give PR professionals a chance to get ahead of the learning curve: International… Continued

Put Your $$$ Where Your Values Are A recent study conducted by CSR-based organization Care2 suggests that employees are willing to make surprising sacrifices in exchange for working at a socially responsible company. The survey… Continued